Episode 74 - My guest today is Dr. David Geier. Dr. Geier is an orthopedic surgeon and sports medicine specialist who helps athletes and active people feel and perform their best regardless of age or injuries. In addition to helping patients in his practice, Dr. Geier has learned to help people around the country and world through TV, radio, podcast, newspaper, magazine and online media interviews. Now he helps physicians and other experts with a message to share grow their practices and businesses by serving as an expert in the media. It is death to your practice to have no media strategy or a lousy media strategy. And the truth is, this stuff just isn’t that hard. Like anything, there’s a skill set to pick up, and Dr. Geier is going to help us put that together.It’s ok if you have no interest in getting interviewed on CNN or even on your local ABC affiliate. If you never go on a podcast, that’s just fine. But, as Dr. Geier says, your ability to show up strong in the media can be really helpful to your business and in turn will translate to opportunities to help more patients that find you just because you were on an interview. If you’re thinking of branching out into the media, I’d encourage you to start small. Start with your local newspaper or other small-time publication. It’s low-risk, low-cost or no-cost, and it’ll help you get over the apprehension of doing it for the first time. As you get more interviews and start to build some confidence, start branching out and doing more interviews. Pretty soon, you’ll be a veteran. It just takes that very first time to get started.Free Resource: Creating a One-Liner that Will Kickstart Your Business' GrowthFor today’s free resource, I’m giving you a free guide to help you create one small change that will yield big results. It’s called, “Creating a One-Liner that Will Kickstart Your Business’ Growth.” This is a 3 step guide to creating a powerful one-liner for physicians that attracts and retains more customers. You can download it for free by clicking here.Special offer from Gentem.com, just for my podcast listeners!Click here to watch my recent webinar called, “Smart Strategies for Building a Successful Clinical Practice," for free! Gentem is giving away a free benchmark assessment for anyone listening to this podcast. That’s a minimum $5,000 value, and it could be worth 20 times that in reclaimed revenue! Even if you don’t end up using Gentem for revenue cycle management, the benchmark assessment that they’re giving away free is worth thousands of dollars, so don’t miss out. Click here to claim your free benchmark assessment and see where your company is losing revenue.Join the Business and Personal Finance for Physicians and Dentists Facebook Group!Most physicians and dentists come out of training programs with a huge amount of personal debt and little to no idea of how to actually run a clinical practice. This Facebook community is for anyone who wants to learn more about how to manage their business more successfully and master their personal finances.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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