Episode Summary:In this episode, we guide you through the steps to create a thriving online university from scratch, leveraging community support, essential tools, and effective marketing strategies. Learn how to transform your passion into a successful educational platform and attract 10,000 monthly customers.Top of FormBottom of Form Follow Antonio Here:https://www.facebook.com/theatsjrhttps://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8https://www.linkedin.com/in/antoniotsmithjrhttps://antoniotsmithjr.comhttps://www.instagram.com/theatsjrIntroductionDate and Event: April 16, 2020 - Marketing Training Call - ATS Business UniversityInstructor: Leading today's sessionTopic: How to build your own ATS Business UniversityBuilding Your UniversityConcepts:Creating a university tailored to your interests and expertise (e.g., Ice Buddy University, Humor Consultants University)Importance of passion in sustaining and growing your universitySteps to Building Your University1. Starting Point:Begin from scratch with zero customers and a goal of 10,000 monthly customersUse existing community and networks for initial audience2. Research:Investigate necessary platforms and tools for online teachingIdentify industry leaders and their strategiesExplore additional knowledge in your subject area3. Community Engagement:Do not withdraw from your current communityLeverage existing relationships to grow initial audienceUtilize group economics within your community4. Tools and Infrastructure:Use tools like Logoist for creating graphics and logosPlatforms like Canva and Hootsuite for content creation and schedulingGIMP for free, open-source image manipulationCrowdfire for social media management5. Fundraising:Approach community members, such as church groups, for donationsStart with asking for $100 contributionsRevisit and re-engage the same donors as needed6. Cold Calling:Develop a strong, rehearsed script for cold callingUse it to reach out to potential customers and partnersExample script includes sections on engaging the prospect, handling objections, and closing the sale7. Leveraging Celebrities:Attach yourself to well-known personalities who need help in areas you can provide expertiseOffer value to their audience while gaining credibility and exposure8. Content Creation and Offering:Develop free content to establish expertiseOffer low-cost, high-value one-time content to build trustTransition to automated monthly subscriptions for ongoing revenueProvide higher-tier subscriptions with direct access to you for more personalized engagement9. Maintaining Balance:Ensure you have a sustainable work-life balanceBe consistent in updating content and engaging with your audiencePractical TipsExample Tools:Logoist: For creating logos and graphicsCanva: For design and social media contentGIMP: For advanced image editingHootsuite: For scheduling social media postsCrowdfire: For managing social media accountsCommunity and Personal BrandingBuilding a Community:Foster a sense of belonging and engagement among your audienceProvide platforms for interaction and sharingPersonal Branding:Develop a strong personal brand that can extend to multiple areasBe authentic and accessible to your audienceFinal NotesContinuous Learning:Stay updated with industry trends and toolsBe adaptable and open to feedbackImplementation:Take immediate action on strategies discussedContinuously improve based on results and feedbackSupport this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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