Episode Summary:In this episode, we dive deep into the essentials of transforming cold calls into meaningful relationships that lead to successful sales. Discover expert strategies on building trust, overcoming objections, and confidently asking for the sale, ensuring every conversation with a potential customer is a step toward achieving their dreams.Top of FormFollow Antonio Here:https://www.facebook.com/theatsjrhttps://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8https://www.linkedin.com/in/antoniotsmithjrhttps://antoniotsmithjr.comhttps://www.instagram.com/theatsjrIntroductionWelcome to the New Hire Training Sales Training Sales Team Training Part 3Emphasis on scheduling appointments rather than directly aiming for salesImportance of building relationships and making friends with potential customersScheduling AppointmentsGoal: Schedule an appointment, not to get the sale immediatelyImportance: Making friends to lower resistance and gain trustStrategy: Make potential customers feel comfortable and expect your callBuilding RelationshipsApproach:Build trust and dig deep to understand customer needsTailor conversations to what the customer wantsBe an active listener to respond genuinely to customer needsExample: If a customer wants to become a speaker, focus on that rather than unrelated servicesDigging DeepProcess:Engage in meaningful conversations to learn about the customerReflect the customer's passion back to themRespond in a friendly and agreeable mannerImportance: Helps tailor the offer to the customer’s specific goals and needsOvercoming ObjectionsS.P.A.R.C. Method:Acknowledge: Repeat what the customer saidRespond: Address their concernClose: Go back to asking for the saleStrategy: Overcome objections by reaffirming the value and importance of the serviceAsking for the SaleConfidence: Be confident and assertive when asking for the saleScripts and Tools: Utilize provided scripts and tools to guide the conversationFollow-up:Schedule follow-up appointments if the customer is not ready to decideContinuous follow-up to reinforce the value and address any lingering doubtsAdditional Training PointsActive Listening: Essential for understanding and responding to customer needsReiterating Value: Ensure customers understand the value of the service compared to its costReferrals:Ask for referrals after a successful saleUse customer satisfaction to gauge the likelihood of referralsCoaching and Team SupportRole of Coaches: Provide support and ad-libbing during calls to reinforce trainingContinuous Learning: Emphasis on constant learning and improvement through trainingMiscellaneousHandling Different Customer Types:Adapt to different customer personalities (e.g., direct and brief vs. detailed and cautious)Match energy and style to build rapportEnsuring Customer Satisfaction:Ensure customers have access to all necessary resources and supportFollow up regularly to maintain and build relationshipsSupport this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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