The SEO Mindset Podcast

How to Get Lucky in Your Career with Mel Barfield

25 Jun 2026

Contributed by Lukas

Let's talk about luck.Is it random? Something that happens to other people, at the right time, in the right place.Or is it something we can actively i...

Half the Year Gone but You’re not Behind with Your Goals

18 Jun 2026

Contributed by Lukas

We're coming to the halfway point of the year making it the perfect moment to pause and ask: where did the first six months go?In this bonus episode, ...

The Leadership Paradox: Why More Control Creates Less Ownership with Claire Lowry-Hubball

11 Jun 2026

Contributed by Lukas

As the pace of the world gets even faster, In many organisations, the desire for more initiative and ownership is being met with increased control, ov...

Efficiency to Exhaustion: Burnout in the Age of AI

04 Jun 2026

Contributed by Lukas

AI is quietly reshaping burnout, not by reducing workload but by increasing mental load, decision fatigue, and the pressure to constantly optimise.In ...

Being a Decent Earthling: Inclusion & Representation in SEO with Laura Iancu [Part 2]

28 May 2026

Contributed by Lukas

Want to know how you can do your bit to become a more inclusive marketeer?Of course you do, because the world is a better place when we show up as all...

Being a Decent Earthling: Inclusion and Representation in SEO with Laura Iancu

21 May 2026

Contributed by Lukas

Nearly 40% of discrimination cases are never reported.Employee claims of discrimination hit a record high in 2024 (the highest level in nine years of ...

How Bias in the Industry Leads to Imposter Syndrome with Lydia Fox

14 May 2026

Contributed by Lukas

Are you aware of your own biases?You judge someone who picks mayo over ketchup on their chips. You look on in disbelief when people add milk to their ...

The Efficiency Paradox: Why Al Doesn't Make your Life Easier [LIVE podcast]

07 May 2026

Contributed by Lukas

AI was supposed to save us time.So why do so many of us feel more overwhelmed than ever?We use AI to answer questions, speed up workflows, and handle ...

Using Community to Build Trust (and Ignoring the Algorithms) with Erin Simmons

23 Apr 2026

Contributed by Lukas

What if every piece of content you've pushed out to "stay visible" has actually been quietly costing you, not in reach, but in trust? In yourself, and...

#BeTheChange for Your Wellbeing this Stress Awareness Month

16 Apr 2026

Contributed by Lukas

April is Stress Awareness Month and this episode challenges the idea that stress is something we simply have to put up with.Stress Awareness Month is ...

Hustle vs Alignment: Chasing Success That Looks Right But Feels Wrong

09 Apr 2026

Contributed by Lukas

We’ve been sold the idea that hustle leads to success, but what if it’s leading you in the wrong direction?In this episode, we explore the differe...

Feel Guilting Saying No? Here's What You Can Do!

02 Apr 2026

Contributed by Lukas

Do you feel guilty saying no? If you're used to being a people pleaser and saying yes all the time, it's hard saying no and putting in boundaries.We'r...

Who's in Your Inner Circle (and Why Does this Matter)?

26 Mar 2026

Contributed by Lukas

Who's in your inner circle, and what five people you spend the most time with?Are they helping you thrive or holding you back?This week, Tazmin discus...

Why Communication Skills are Crucial in the Workplace

19 Mar 2026

Contributed by Lukas

40% of survey respondents have experienced burnout, stress, and fatigue due to workplace communication issues.Let that sink in a moment.Communication ...

What You Might've Missed - Recent Guest Recap

12 Mar 2026

Contributed by Lukas

As our current season draws to an end, here's a recent guest recap covering episodes that you may have missed.We know you're expecting a brand new epi...

Is it a Good Idea to use AI? We Explore with Jack Chambers-Ward

05 Mar 2026

Contributed by Lukas

Is it a good idea to use AI? We explore this very topic with Jack in this week's episode of the podcast.We discuss why it seems to be like marmite, pe...

How Constant Pressure and Demands Impact our Personal and Work Life with Fleur Peacock

26 Feb 2026

Contributed by Lukas

How does constant pressure and demands impact our personal and work life? We have Fleur Peacock on the podcast to discuss this very topic.The average ...

What Is Self-Awareness (and Why It’s Important) with Chiazom Nwachukwu

19 Feb 2026

Contributed by Lukas

What is self-awareness and why is it so important? That's exactly what we discuss on this week's episode with Chiazom Nwachukwu.We discuss what self-a...

Feeling battered and exhausted - is now time for a career shift?

12 Feb 2026

Contributed by Lukas

Last year was tough and many are questioning if now is a good time for a career shift?Shifting career paths isn’t just a practical decision, it’s ...

What is analytical thinking (and why its an important professional skill)?

05 Feb 2026

Contributed by Lukas

What is analytical thinking and why is it important in the workplace?According to a survey (link in resources) 69% of employers said analytical thinki...

How to Effectively Set Goals when Life Gets in the Way

29 Jan 2026

Contributed by Lukas

How do you effectively set goals when life gets in the way? Even the best plans can fall apart when life gets busy, messy, or exhausting.In this episo...

Choosing the Right Goal (Not Just a Good One)

22 Jan 2026

Contributed by Lukas

How do you choose the right goal, and not just a good one?In this bonus episode, Tazmin reflects on one of the most overlooked reasons people struggle...

Causes and Fixes for Poor Focus with Steven Wilson-Beales

15 Jan 2026

Contributed by Lukas

What are the common causes for a lack of or poor focus, and can it be fixed?This is the very topic we explore with guest, Steven Wilson-Beales. We cov...

Is It Worth Setting Goals in 2026?

08 Jan 2026

Contributed by Lukas

Is goal setting still worth doing?In a world where tech roles, skills, and even entire industries are changing faster than ever, is there any point?In...

We're taking a short break - we'll be back Thursday 8th January 2025

25 Dec 2025

Contributed by Lukas

We're taking a short break over the festive period and will be back on Thursday 8th January.We want to take this opportunity to thank all of our amazi...

Self Care During Christmas and the Holiday Season

18 Dec 2025

Contributed by Lukas

In this light, uplifting episode, Sarah and Tazmin explore why the holiday season often drains our energy, and how small shifts in mindset can bring t...

What are the 6 human needs SEO's need for career growth?

11 Dec 2025

Contributed by Lukas

What are the six human needs and how do they shape the behaviours, motivation, and growth of ambitious SEOs? In this episode, Tazmin breaks down how t...

Celebrating Your Wins (No Matter How Small)

27 Nov 2025

Contributed by Lukas

When was the last time you truly celebrated a win? If you're struggling to remember, you're not alone. In this episode, we explore why we often skip s...

How to Improve your Social Health & Wellbeing with Steve Paine

20 Nov 2025

Contributed by Lukas

How do the people around you make you feel? Energised and supported, or drained and negative?This week, Steve Paine from SISTRIX joins to discuss soci...

How to embrace change (it doesn't have to be stressful)

13 Nov 2025

Contributed by Lukas

Change is happening faster than ever, and many people feel stretched between global chaos and personal expectations. In this episode, we explore why c...

What is Inner Chatter and How it Can Improve Self-Belief?

06 Nov 2025

Contributed by Lukas

We have up to 80,000 thoughts a day, most of them negative and untrue! In this episode, Tazmin and Sarah explore how to quiet your inner critic, boost...

Live Podcast: Social Health is Key to Career Success

30 Oct 2025

Contributed by Lukas

Do you look after your social health? We all prioritise our physical and mental health, but we often neglect our social health.This week is a special ...

10 Easy & Actionable Steps to Career Success

23 Oct 2025

Contributed by Lukas

Tazmin brings the BrightonSEO stage to the podcast, as she shares a behind the scenes preview of her upcoming talk, The Mindset for Career Success. Sh...

Is Stepping Out of Your Comfort Zone Good for You?

09 Oct 2025

Contributed by Lukas

Is stepping out of your comfort zone really good for you? We dig into why so many of us feel stuck in routines and lacking motivation. We also explore...

How to Prevent Overwhelm (5 Strategies to Implement Today)

02 Oct 2025

Contributed by Lukas

Tazmin shares five practical strategies to prevent overwhelm, from brain dumps to power hours, helping you regain clarity and control. She explores ho...

Taking Your First Step to Financial Freedom

25 Sep 2025

Contributed by Lukas

Confidently pricing your services can feel like a minefield but it doesn’t have to. In this bonus episode, Tazmin revisits a past conversation with ...

How and Why to Have a September Reset

18 Sep 2025

Contributed by Lukas

As summer draws to a close and we head into the final quarter of the year, it’s the perfect moment to pause, reflect, and realign. In this episode, ...

Why Sustainable Marketing is Essential with Leah Hart

11 Sep 2025

Contributed by Lukas

"When thinking about ethical marketing, I basically boil it down to the fact that the people that we are marketing to are human beings, and they're wo...

Advocating for Yourself Without the Cringe with Becky Coombe

04 Sep 2025

Contributed by Lukas

How can you advocate for yourself without it feeling icky or the cringe? Deep down you know that advocating for yourself is important, as if you're no...

Owning Your Career Journey: Mindset Matters with Greg Gifford

28 Aug 2025

Contributed by Lukas

We’re talking about owning your career journey. We invite Greg to cover topics from building the right mindset, to avoiding burnout, to leveling up ...

From Film to SEO with Ana de la Cruz

21 Aug 2025

Contributed by Lukas

How does someone go from the film industry to SEO? Sarah chats with Ana to find out. Such a delightful conversation, where Ana opens up about what she...

Your Circle: Essential to Career Growth and Wellbeing with Jack Chambers-Ward

14 Aug 2025

Contributed by Lukas

Who is in your circle and how does it help with career growth and wellbeing? We have our good friend, Jack Chambers-Ward, joining us for this week's e...

Why You Need to Take Hobbies Seriously

07 Aug 2025

Contributed by Lukas

Continuing on the theme of wellbeing, in this week's episode, co-hosts Sarah and Tazmin talk about hobbies, how they help stress management and also h...

Importance of Accountability and Setting Standards with Matt Kohli

31 Jul 2025

Contributed by Lukas

We're talking accountability and setting clear standards for ourselves on this week's episode. Matt joins Sarah to break down why these practices matt...

Why you Should Look After your Social Self Care

24 Jul 2025

Contributed by Lukas

We all know it's important to take care of your physical and mental health. But what about your social health? Research shows that having a sense of b...

How to Create an Intentional Work Day (or Week)

17 Jul 2025

Contributed by Lukas

We explore how to design an intentional workday (or week) that supports your goals, well-being, and productivity. Whether you're overwhelmed or just s...

When Was The Last Time You Took A Holiday?

10 Jul 2025

Contributed by Lukas

When was the last time you took a holiday? When was the last time you really switched off from anything work or SEO related? Recently back from Crete,...

Morning and Evening Routines to Build Healthier Habits

03 Jul 2025

Contributed by Lukas

In this bonus episode, Tazmin talks about her journey with morning and evening routines (it has been a bit squiggly) and how these are now part of her...

5 Questions to Ask when You're Procrastinating

26 Jun 2025

Contributed by Lukas

In this bonus episode, Tazmin gets very real and venerable about procrastination, at the end of the day it happens to us all! She takes us through the...

Improve your Financial Literacy (and Money Mindset) with Priti Rathi Gupta

19 Jun 2025

Contributed by Lukas

In this episode Tazmin talks to Priti Rathi Gupta, founder of  LXME, India’s first digital financial planning platform for women, a film produ...

Taking Ownership and Succeeding in your New Work Role

12 Jun 2025

Contributed by Lukas

In this episode, Tazmin and Sarah talk about how to navigate the first few months in a role and how to take ownership to give yourself the best chance...

How to Succeed in SEO without Visibility with Veruska Anconitano

05 Jun 2025

Contributed by Lukas

In a world where we're constantly encouraged to be visible and build a digital brand (even by us), what if there's another way?What if you simply don'...

Importance of Curiosity with Lily Ray

29 May 2025

Contributed by Lukas

This week on the podcast, Sarah chats with Lily about the importance of having curiosity when working in the SEO industry. Such a good conversation wh...

Getting Comfortable with Feeling Uncomfortable with Sangeeta Pillai

15 May 2025

Contributed by Lukas

This episode comes with a trigger warning. We talk about alcoholism, plus mental and physical abuse (which does involve a child), so listener discreti...

Breaking Free From The Success Trap

08 May 2025

Contributed by Lukas

Are you constantly striving for success? Seems like we all are, but what even is success, and how do you know if you are in the common success trap?Ta...

How to Support the Trans Community (and Why It’s Important)

01 May 2025

Contributed by Lukas

In this episode, we’re unpacking the UK Supreme Court’s ruling that defines “woman” based on biological sex and why that’s deeply harmful to...

The Art (& Power) of Asking Questions with Shola Kaye

24 Apr 2025

Contributed by Lukas

In this episode, Shola shares a powerful story about why you shouldn't be afraid to ask questions and having curiosity. We also cover why people are a...

April 2025 Live Podcast: How to Build a Personal Brand

17 Apr 2025

Contributed by Lukas

This week we’re doing things a little differently… On Wednesday 9th April, the night before brightonSEO, we did a LIVE podcast recording, whi...

Using Meditation to Stay Calm and Focused

10 Apr 2025

Contributed by Lukas

This week, Tazmin reflects on her recent journey to India and how the experience continues to enrich her life.She attended an International Women’s ...

Go from Overwhelm to Organised with Smart Prioritisation

03 Apr 2025

Contributed by Lukas

Feeling overwhelmed by endless SEO to-do lists? In this episode, Sarah and Tazmin explore how smart prioritisation can really help you. Learn practica...

Revisiting Career Planning with Added Reflection Advice

27 Mar 2025

Contributed by Lukas

In this bonus episode Tazmin talks about the risks of jumping into a job search without reflecting on what you truly want, and how to figure this out....

Revisiting Journalling with Prompts to Help You

20 Mar 2025

Contributed by Lukas

In this bonus Tazmin is sharing the journal prompts she uses to help her grow her coaching business and podcast. Journaling is much more than writing ...

Embracing AI and Developing your Skills with Jordan Koene

13 Mar 2025

Contributed by Lukas

Sarah chats to Jordan about AI’s and LLM's impact on the SEO industry. They address common fears such as job loss and uncertainty, and how it can ac...

The Future of SEO Skills with Emina Demiri-Watson

06 Mar 2025

Contributed by Lukas

This week's episode is all about the skills you'll need to stay ahead of this (increasing fast) SEO industry. The insights that our guest, Emina Demir...

Managing Perimenopause at Work with Jojo Furnival

27 Feb 2025

Contributed by Lukas

Perimenopause is a reality for millions of people, yet it’s still a taboo topic in many workplaces. In this episode, Sarah sits down with Jojo to ta...

Why You Need a Personal Learning Program with Billie Hyde

20 Feb 2025

Contributed by Lukas

Personal learning programs. Heard about this term but not 100% sure what it means, or perhaps this is the first time you've come across this term. Bil...

Writing a Compelling Speaker Pitch with Hannah Smith

13 Feb 2025

Contributed by Lukas

Hannah offers a unique and refreshing perspective on crafting a compelling speaker pitch. My biggest takeaway? Her invaluable advice: "Pitch a talk th...

How to Lead When a Team Member Resigns with Paddy Moogan

06 Feb 2025

Contributed by Lukas

It's that time of the year that many people are handing in their notice. The reflective time of Christmas and the opportunity a new year brings often ...

Personal Branding with Jack Chambers-Ward (Plus Exciting Announcement)

30 Jan 2025

Contributed by Lukas

Everyone is talking about personal branding. We're joined by our good friend Jack Chambers-Ward to discuss this trending topic and we also have a spec...

How You Can Enjoy Networking (& Get The Most Out Of It)

23 Jan 2025

Contributed by Lukas

Find networking hard or cringeworthy? Don't worry, you're not alone. Sarah and Tazmin discuss practical strategies and tips to implement to make netw...

Setting Yourself Up For Success in 2025 [Part 2]

16 Jan 2025

Contributed by Lukas

This is part 2 of our series on setting yourself up for success in 2025. In part 1, we talked about the WHAT—turning your goals into a strategy and ...

Setting Yourself Up For Success in 2025 [Part 1]

09 Jan 2025

Contributed by Lukas

Today, we’re diving into the big topic of setting yourself up for success. Whether you’re dreaming of a career pivot, starting a side hustle, or s...

Beating Those Blue Monday January Feelings

02 Jan 2025

Contributed by Lukas

Feeling the January blues? Tune in as we share practical tips to brighten your mood and start the year strong. From boosting energy with simple habits...

Bonus: 3 Mistakes You're Making When Setting Goals

31 Dec 2024

Contributed by Lukas

If you are setting your 2025 goals, you might be making one or more of these 3 common mistakes. Tazmin shares what they are, how to overcome them, an...

Bonus: Aligning Your Passion and Your Career

19 Dec 2024

Contributed by Lukas

Are you looking for more passion in your career. In a world where many are stuck between wanting more from their career & life, but also wanting ...

Importance of Representation and Community with Ibukun Oluleye

12 Dec 2024

Contributed by Lukas

Sarah and Ibukun discuss the critical role of representation and community in SEO and the wider digital marketing industry. They highlight how diversi...

How You Can More Easily Take Breaks with Inge Boubez

05 Dec 2024

Contributed by Lukas

Find taking breaks hard? You're not alone. This week Inge joins Sarah to discuss how you ensure you take breaks even when you don't find it easy.About...

The Story of Search Africon with Ebere Jonathan

28 Nov 2024

Contributed by Lukas

Ebere Jonathan sits down with Tazmin Suleman to dive into the inspiring journey of Search Africon—from a mere idea to a resounding success. Together...

Turning an Idea into Reality with Crystal Nyarko

21 Nov 2024

Contributed by Lukas

It's tricky turning an idea into a reality. In this episode, we explore the journey from inspiration to execution, uncovering what it truly takes to t...

Why Diversity and Inclusion is Important with Mo Kanjilal

14 Nov 2024

Contributed by Lukas

This week's episode is a in depth conversation with Mo Kanjilal who is the co-creator of Watch This Sp_ce, a multi-award-winning diversity and inclusi...

A Deeper Dive into Journaling

07 Nov 2024

Contributed by Lukas

We discuss all things journaling, including what it is, benefits, and how you can do it the most effectively.About 'The SEO Mindset' PodcastBuild your...

How to Confidently Price your Services with Ed Deason

31 Oct 2024

Contributed by Lukas

Have you ever wondered how to price your product/services?Maybe you wanted to ask for a raise, but found it difficult to have 'that' conversation.Or y...

How You Can Better Deal with Rejection

24 Oct 2024

Contributed by Lukas

Rejection is bound to happen, it's something that we can't avoid, especially if we're pushing ourselves and stepping outside of our comfort zone. Whil...

The Live Podcast : Career Planning without Overwhelming Yourself

17 Oct 2024

Contributed by Lukas

This week we have a special episode for you. It's the recording of The Live Podcast we recorded a few weeks ago at Brighton. Sarah and Tazmin, along ...

Do You Stay or Do You Go...?

10 Oct 2024

Contributed by Lukas

Do you stay or do you go? We've all been in that situation where we've stayed a little too long in a situation, as we're hoping and wishing things wil...

How can Ikigai (age-old Japanese concept) help you?

03 Oct 2024

Contributed by Lukas

We talk about the age old Japanese concept or theory of ikigai, which offers a path to discover what truly brings joy and satisfaction. Listen to find...

Bonus: Revisiting Thinking like an Entrepreneur with Tazmin

26 Sep 2024

Contributed by Lukas

Job hunting is hard, and so is changing your mindset so that you can think more like an entrepreneur (even when you're not self-employed).Each season ...

Bonus: Revisiting the importance of Self-Reflection with Tazmin

19 Sep 2024

Contributed by Lukas

Self-reflection is hard but important for personal growth and career development. Don't worry, Tazmin has you covered in this bonus episode of the pod...

How to Market Yourself without feeling 'Icky' with Alice Rowan

12 Sep 2024

Contributed by Lukas

This weeks Alice Rowan talks about how to market yourself without feeling awkward. Most of us find it a bit (or lot) icky, but the truth is, without i...

Why Stakeholder Management is Important with Sabiha Shakil

05 Sep 2024

Contributed by Lukas

What is stakeholder management and why is it important to your career? This week Tazmin talks to Sabiha on this crucial soft skill which is key to car...

How You Can Lead Big Teams During Uncertainty with Sai Deshmukh

29 Aug 2024

Contributed by Lukas

How do you successfully manage a team during time of uncertainty? This week we get into this very topic with our guest, Sai Deshmukh who manages a tea...

Career Planning without the Overwhelm (plus exciting announcement) with Jack Chambers-Ward

22 Aug 2024

Contributed by Lukas

Our good friend of the podcast Jack Chambers-Ward has joined us for a good old natter about how you can plan your career without feeling overwhelmed. ...

Successfully Transitioning Yourself into a Leadership Role with Miracle Inameti-Archibong

15 Aug 2024

Contributed by Lukas

Many people aspire to progress into a leadership role - but how do you know if it is the right role for you?In this episode Tazmin talks to Miracle In...

Self Paced Learning with Billie Geena Hyde

08 Aug 2024

Contributed by Lukas

What is self-paced learning, what are the pros and cons, and how can you be successful with this type of education? This is this week's topic with spe...

The Psychology Behind Your Career Development with Sarah Presch

01 Aug 2024

Contributed by Lukas

The Psychology Behind Your Career Development About Sarah:An award-winning international SEO consultant and accomplished public speaker with over 12 y...

We Celebrate Reaching 100 Episodes

25 Jul 2024

Contributed by Lukas

We celebrate reaching 100 episodes. This week, Sarah and Tazmin talk about why they started the podcast, the impact it has had, and plans for the futu...

Why You Need To Stop Pushing Yourself Too Hard with Tash Willings

18 Jul 2024

Contributed by Lukas

It's so easy to push ourselves too hard, especially when we're working towards something that is important. Our guest this week, Tash Willings, shares...

How You Can Level Up Your Public Speaking

11 Jul 2024

Contributed by Lukas

Want to improve your public speaking? Tazmin and Sarah share their own experiences, reflecting on what they have learned, and sharing practical, easy-...

How People Pleasing is Holding You Back

04 Jul 2024

Contributed by Lukas

Is people pleasing hold you back? In this episode we discuss what people pleasing is, the good and the bad, how to stop, and the benefits from doing s...

How You Can Positively Challenge Yourself with Inge Boubez

13 Jun 2024

Contributed by Lukas

We're delving into the transformative power of positive challenges. In this week's episode, Sarah and Inge discuss daring to step beyond our comfort z...