What if every piece of content you've pushed out to "stay visible" has actually been quietly costing you, not in reach, but in trust? In yourself, and in the people you're trying to reach.There's a pressure most creators know intimately but rarely name out loud: the pull to make content that performs rather than content that actually sounds like you. This episode explores this very topic and asks what it's really costing us.Erin Simmons joins the show to explore the hidden erosion that happens when we optimise ourselves out of our own voice, and why community (not better strategy) might be the most powerful way back.About ErinErin is Managing Director at the Women in Tech SEO community—focused on maintaining safe, inclusive, and helpful spaces. With 15+ years in marketing and analytics, they now focus on better understanding people and connecting them to the relationships and resources that support them most.Where to find Erin@erinsimmonsfreelance on InstagramErin Simmons on LinkedInErin's WebsiteAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Resources used for episodeHimee Senanayake LinkedInAreej AbuAli LinkedInCheck out all episodesSubscribe and never miss an episode: Listen to The SEO Mindset PodcastCopyright 2026 Sarah & TazminMentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/Memberships

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