Shira Yevin, founder of Gritty in Pink, shares her journey as an entrepreneur, musician, and activist. In this latest She Leads Podcast episode, Shira discusses her mission to achieve gender equality in the music industry and the creation of an online marketplace - INPINK - which connects women working in all aspects of the music business with industry pros who are committed to hiring a diverse talent pool of women.Shira's tenacity, boldness, and belief in her cause have led to significant accomplishments, including investment from Live Nation in her company, Gritty in Pink, as well as the support of influential figures like Melissa Etheridge who is now a strategic advisor. In her conversation with Adrienne, Shira emphasizes the importance of being bold, asking for what you want, and not taking no for an answer. This exciting conversation spans several topics including networking, confidence, and asking for what you want. Adrienne & Shira delve into the challenges faced by women in the business world and the importance of being bold and relentless. Shira shares personal stories and insights that will inspire and encourage listeners to step out of their comfort zones and advocate for themselves.Adrienne and Shira’s challenge to listeners of The She Leads Podcast - Go out and ask for something you want — even if it feels out of reach!Show notes👧 Shira has been a performer since she was three years old: she loves to lead and she was always happy on the stage. 05:22👩‍🎤 Shiragirl is her all-girl punk rock band: they are in the studio, recording a new album. 06:51🦄 Shira’s band crashed the Vans Warped Tour in a pink RV to open the stage for women-led bands: crusades for carving a space for women in music and other industries. 08:36👩‍💼 Girls in the Hood, beverage business, launching startups, fundraising: Shira loves marketing, sales, and branding. 09:49🎤 Gritty in Pink community pivoted during COVID: fundraising, Instagram events, webinars, support for musicians, and jamming. 10:43💼 Creating a marketplace for women: InPink is a place to find and hire female professionals with specialized talents.12:41⚠️ Ask and you shall receive: Shira is bold & relentless, and she advises women not to take no for an answer. 16:20🌺 Shira’s friend challenged and supported her: women tend to give up too soon. 26:17💪 Today’s challenge is to flex your confidence-muscle: ask for something you want. 30:14💲 NY Tech Week - Shira is the host of event Investor Roundtables: Women Who Wire. 33:12 Links:Gritty in Pink: www.grittyinpink.co INPINK: www.inpink.com Get Your Tickets to She Leads LIVE 2024 | NYC: https://www.eventbrite.com/e/she-leads-live-2024-conference-for-women-entrepreneurs-and-leaders-nyc-tickets-804287103377?aff=oddtdtcreator > >> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<

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