When launching a service, not getting caught up in perfectionism is vital for success. Kathrin Folkendt is the CEO of Femtech Insider, where she is a leader and advocate in the women's health space. When you are first starting up any business, it is so common to let yourself get in your own way, so you need to overcome that drive for perfectionism and allow yourself to not be the expert. Once you have an idea for your service in place, launch fast, find your allies, and ignore the pessimists. Building your audience is crucial, and you must allow your audience to be your teachers, and reach out to them to get constant feedback so you can continue to improve your product. Don't succumb to imposter syndrome, just follow your vision, trust your gut, and learn as you go!Notes:👩 Kathrin is the CEO of Femtech Insider - an online publication about women's health and technology: she stumbled into this space when she was diagnosed with PCOS in her 30s. 01:56📧 Femtech Insider started is a newsletter for the investment community and women's health startups - they speak to anyone interested in making a difference for women on a global level: we're in this together, driven by our joint mission to bring change to women's health. 06:20🤝 Femtech Insider is now a traditional media company with advertising, sponsorships, newsletters, and guest posts: they also have a premium membership. 13:13💜 Kathrin gets invites to sit on the advisory board for a bunch of VC funds and conferences in the women's health space: people tend to speak to her rather than a VC because she's not as threatening as VC, and there's a power difference. 16:21📢 We need more education and to talk more openly about women's health because it's still very stigmatized: Kathrin had issues with what people may think when they Google her name. 18:51🗝️ If you want to start some type of information property, launch fast, build an audience, and don't listen to the naysayers: if you're building a media property, distribution and reach are key. 23:31💎 "Document, not create" is Gary Vee's expression that gave Kathrin permission to not be an expert and still talk about her passion. 30:33Links: Website: femtechinsider.com Connect with Kathrin: kathrinfolkendt.com Connect with Adrienne: www.sheleadsmedia.com Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

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