If your service business has hit a revenue ceiling, the problem probably isn't your offer, it's your pricing. In this episode, pricing strategist and author Linda Hunt introduces the concept of the "minimum aligned price," the pricing floor below which you're actually paying your clients to work for them. Linda covers the three points at which service businesses start to show weakness: the pricing conversation, scope creep inside the work, and a lack of repeatable processes. If you've been bootstrapping your way through growth, this is the formula for building the business that scales with you.In this episode of The She Leads Podcast, Adrienne Garland's guest is Linda Hunt, founder of Sum Solutions, author of The Money Conversation, and the financial architect known to the women she works with as the money clarity catalyst.Linda makes the case that "I cannot afford it" is almost never the real objection. Clients always find the money for what they value, but a discount in that moment teaches them they were right to hesitate. She also walks through the cost of scope creep on a high-touch client and why a defined service process is what lets the work actually scale.Linda introduces her free Perfect Pricing Formula and the principle that changes how women build service businesses: price your services from day one as if someone else were going to be doing the work, not you.Chapters:💼 02:38 Linda Hunt's corporate dropout origin story and the bookkeeper trap🧠 07:31 Why women run their businesses the way they ran corporate🔧 11:38 Where a service business breaks: pricing conversation, scope creep, no process💰 17:30 Why "I can't afford it" is almost never the real objection📐 20:30 Defining how you deliver, even when it costs you the wrong clients🧮 28:49 The Perfect Pricing Formula and finding your minimum aligned price👥 36:05 Pricing as if someone else will do the work🚀 39:28 Hiring before the work arrives, and what scales with youLinks:The Money Conversation and a free chapter: moneyconversation.netWebsite and a free tool: sumsolutions.comReach out to Linda Hunt to calculate your floor and rebuild your packages around how you actually deliver the work.Thank you to our podcast sponsorGo From Expert to Thought Leader with the Genius Discovery Program.Book Directly with Kent: http://talktokent.com Learn more at: geniusdiscovery.org We're always seeking aligned sponsors.⭐️ If you're interested in supporting our podcast - one episode or a season, reach out to Adrienne at [email protected].⭐️Reach out to Adrienne: [email protected] Visit our website: www.sheleadsmedia.com to learn about upcoming events or to work with me directly and get the clarity you’re seeking.As a gesture of support for this podcast and sharing women's voices everywhere - I would greatly appreciate if you would take a moment and give our podcast a 5 Star rating and review on Apple Podcasts or Spotify. By you taking this simple action, you are making a difference in sharing women's voices, thoughts and opinions. One last thing - if you haven’t done so already, please hit the plus sign + to follow the podcast so you never miss an episode. Thank you so much!!XOAdrienne (02:38) - 💼 Linda Hunt's corporate dropout origin story and the bookkeeper trap (07:31) - 🧠 Why women run their businesses the way they ran corporate (11:38) - 🔧 Where a service business breaks: pricing conversation, scope creep, no process (17:30) - 💰 Why "I can't afford it" is almost never the real objection (20:30) - 📐 Defining how you deliver, even when it costs you the wrong clients (28:49) - 🧮 The Perfect Pricing Formula and finding your minimum aligned price (36:05) - 👥 Pricing as if someone else will do the work (39:28) - 🚀 Hiring before the work arrives, and what scales with you

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