Shownotes for Austin Panel 2 Sam Wong https://www.linkedin.com/in/startupsam/ Sam is a CEO coach, fractional CEO/CTO/CFO, a Silicon Valley advisor and the author of 21 Secrets of Successful Startups, a book about world-class execution for startups. Sam also provides online training for entrepreneurs at FundableStartups.com. As a serial entrepreneur, he has been CEO, CTO, or VP Engineering / TechOps for five companies, driving multiple acquisitions. As a hands-on “roll up the sleeves” startup advisor, Sam draws from his 30+ Jerome Fogel https://www.linkedin.com/in/jeromefogel/ Jerome Fogel is the co-founder of Fogel & Potamianos LLP. He is known as a dealmaker and innovator in the legal community. He represents successful entrepreneurs, small and lower middle market companies, and high-profile sports and entertainment leaders. He also serves as the go-to offsite general counsel for a number of organizations. He has participated in over 100 corporate, non-profit, and entertainment transactions including company formations, mergers & acquisitions, equity financing, high-profile partnerships, talent agreements, digital music distribution, television distribution, publishing, licensing, and commercial transactions. Daran Herrman https://www.linkedin.com/in/daranherrman/ 10+ years of experience in managing online businesses, including managing strategy development, global eCommerce solutions, online marketing & multi-channel retail partnerships for business & consumer market sectors. A winning financial and visual track record in online and omni-channel marketing with multi-channel campaigns across We talk about What are the milestones investors will want to see at each stage of your company’s development? How do you set aside equity for the founding team members? How do you built your advisory board? How quickly should your company grow? And much more…

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