Show Notes Michael Smart Over 25 years in the information technology and software industry in several executive positions with responsibility for product management, product marketing, development and operations for NASDAQ--traded companies in the internet and software industries. In these roles I have successfully guided the development and launch of new products in the internet security, service management and mobile data software markets. The most exciting and rewarding work I do is show marketing and product executives how to change the ground rules and win in the market with their solutions. As a practitioner in product management, product marketing and product lifecycle management; I work with small and large firms to improve their go-to-market results. I have delivered value to companies in the following areas: Product Assessment- identifying the cause of potential revenue and profit leaks for the product. This is followed with recommendations for quick fixes with fast payback and long term strategies. Product Transformation -defining new opportunities for existing products in adjacent markets through re-packaging and pricing options. Specialties: Developing and implementing product lifecycle, product management and product marketing best practices in technology companies. We talk about: What is a product life cycle and what we should know before we talk about launching a product? What is a product assessment and where do companies struggle with this? How has launching a product changed over time in Silicon Valley? What is it like to run a consulting agency? And much more Connect with Michael https://www.linkedin.com/in/masmart/ [email protected] Twitter Mike_Smart

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