In this episode Nicole and Sarah host Wendy and Danica Carey. Wendy is the CFO and Danica is the Director of Marketing at Seirus Innovation. Seirus Innovation makes cutting edge gear to keep you warm using the latest fabrics, the most advanced technologies, and a unique R&D process. They were the first to bring rechargeable heated gloves to market, and have 19 patents aimed at making your outdoor experience warm and comfortable.Wendy and Danica tell us all about their favorite Seirus products, old and new (see links below).Wendy tells us her ski story, starting as a kid visiting Palisades Tahoe, she fell in love with the mountains and the woods. Danica shares a favorite story, learning to ski with her mom as a toddler at Mammoth.Wendy walked us through the history of Seirus, starting with the invention of cat tracks and ski masks, and expanding to all sorts of amazing products to keep your hands, face and feet warm. We learned about the R&D process at Seirus that includes people both inside and outside the company and brings diverse perspectives to solve problems for their customers. Danica grew up in the ski industry and gives us her views on strong women in the industry that have shaped her life and career.We also discussed the ways Seirus has led the snowsports industry to improve diversity from the inside out - as well as how the company gives back.Keep up with the latest from Seirus:On Facebook: https://www.facebook.com/SeirusGear/On Instagram: https://instagram.com/seirus_gearOn Twitter: https://twitter.com/seirusgearOn YoParticipating destinations include: 🏔️ Steamboat 🏔️ Winter Park Resort 🏔️ Arapahoe Basin 🏔️ Palisades Tahoe 🏔️ Mammoth Mountain 🏔️ Big Bear Mountain Resort 🏔️ Snow Valley Mountain Resort 🏔️ Stratton Mountain Resort 🏔️ Sugarbush Resort 🏔️ Snowshoe Mountain Resort 🏔️ Crystal Mountain 🏔️ Schweitzer Mountain Resort 🏔️ Deer Valley Resort 🏔️ Solitude Mountain Resort 🏔️ Tremblant Resort 🏔️ Blue Mountain Resort Shop the Diamant Weekend Warrior Bag 2.0 at www.diamantskiing.com and use code SKIMOMS to save 10%Invest in your season with this TSA Approved carry-on boot bag, it's a game changer and built to last. SHOP HEREUse Code SKIMOMS for 15% off all labels. Code is not valid on sale items or stamps. Other restrictions may apply. Support the showKeep up with the Latest from the Ski Moms!Website: www.theskimoms.coSki Moms Discount Page: https://www.theskimoms.co/discountsSki Moms Ski Rental HomesJoin the 13,000+ Ski Moms Facebook GroupInstagram: https://www.instagram.com/theskimoms/ Send us an email and let us know what guests and topics you’d like to hear next! [email protected]@skimomsfun.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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