In this episode Nicole and Sarah host Jen Gurecki, the co- founder & CEO of Coalition Snow, a women-owned and operated Reno-based snowsports brand on a mission to deconstruct the status quo.Jen started skiing in high school and fell in love with it right away. Jen’s high school had a ski club that hosted affordable ski trips that helped her get time on snow. Jen was hooked. She’s now primarily a snowboarder, but most of her team is made up of skiers. Jen tells us about her path from college to her work in outdoor education and how she came to the decision to start Coalition Snow and make skis and snowboards. It started when Jen was disappointed by the lack of high performance ski and snowboard equipment for women and decided to fill that gap. She saw that the lack of representation of women across the industry - so she jumped in and figured out how to make skis and snowboards. Coalition Snow doesn’t make a lot of beginner equipment, but that wasn’t the void Jen saw in the industry - she wanted to make more advanced/expert equipment for women. Jen tells us about some of the new equipment Coalition is launching in the coming seasons that she’s excited about and where we can find their gear. Coalition sells direct to consumer and through a number of online retailers and in some physical locations. Coalition has a unique approach to marketing, their presence is authentic - and Jen sees it as one tool to make snowsports more inclusive. Check out their social media below to see for yourself!Keep up with the Latest from Jen & Coalition Snow:Website: https://www.coalitionsnow.com/Instagram: https://instagram.com/coalitionsnowYouTube: https://youtube.com/@CoalitionsnowTikTok: https://www.tiktok.com/@coalitionsnowNewsletter: Subscribe to the Lady Parts newsletter Participating destinations include: 🏔️ Steamboat 🏔️ Winter Park Resort 🏔️ Arapahoe Basin 🏔️ Palisades Tahoe 🏔️ Mammoth Mountain 🏔️ Big Bear Mountain Resort 🏔️ Snow Valley Mountain Resort 🏔️ Stratton Mountain Resort 🏔️ Sugarbush Resort 🏔️ Snowshoe Mountain Resort 🏔️ Crystal Mountain 🏔️ Schweitzer Mountain Resort 🏔️ Deer Valley Resort 🏔️ Solitude Mountain Resort 🏔️ Tremblant Resort 🏔️ Blue Mountain Resort Shop the Diamant Weekend Warrior Bag 2.0 at www.diamantskiing.com and use code SKIMOMS to save 10%Invest in your season with this TSA Approved carry-on boot bag, it's a game changer and built to last. SHOP HEREUse Code SKIMOMS for 15% off all labels. Code is not valid on sale items or stamps. Other restrictions may apply. Support the showKeep up with the Latest from the Ski Moms!Website: www.theskimoms.coSki Moms Discount Page: https://www.theskimoms.co/discountsSki Moms Ski Rental HomesJoin the 13,000+ Ski Moms Facebook GroupInstagram: https://www.instagram.com/theskimoms/ Send us an email and let us know what guests and topics you’d like to hear next! [email protected]@skimomsfun.com

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related