In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom - one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS - a stand-up paddle board company on Victoria's Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates. The post #67 Boardroom to Boardshorts. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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