The Small Business Big Marketing Podcast with Tim Reid
Episodes
168 – YouTube helped this guy create the world’s leading drum teaching business – online and offline!
07 Jan 2014
Contributed by Lukas
Today's guest is Mike Johnston of Mike's Lessons. Mike founded the website MikesLessons.com, which is an online drumming community run by himself and ...
How & why to use a virtual assistant.
26 Dec 2013
Contributed by Lukas
Tired, stressed, overwhelmed? Have you considered getting some help? This week I chat with Chris Ducker, from Virtual Staff Finder, about how you can ...
How to get customers to tattoo your logo on their body!
16 Dec 2013
Contributed by Lukas
Canadian gym owner Nicole Neuert from Kix 4 Chix has 45 clients tattooed with her logo! Listen in and find out how she did and why they do it. Plus I ...
How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies!
09 Dec 2013
Contributed by Lukas
Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. In this entertaining episode with Dr Nick, he shares how he uses cle...
Funny Business #8 : What is a tribe and why you should build one. Plus plenty more marketing G O L D !
02 Dec 2013
Contributed by Lukas
It's funny business time again and a chance for Andrew Griffiths (Australia’s top small business author) to get together with me, Tim Reid (Australi...
This Brooklyn martial arts school is nailing old school marketing. Big time!
25 Nov 2013
Contributed by Lukas
Online marketing hasn't put an end to old school marketing. It never has and it never will. They compliment each other beautifully. You just need to k...
A story about business recovery after a disaster.
20 Nov 2013
Contributed by Lukas
In 2009 Dave Stirling lost five businesses in Victoria's Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boatin...
How to turn a passion into a business.
12 Nov 2013
Contributed by Lukas
Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique ...
How to create another revenue stream in your business.
05 Nov 2013
Contributed by Lukas
Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Da...
How to use cold calling to make money.
30 Oct 2013
Contributed by Lukas
Cold calling freaks many small business owners. But done right, it's a great marketing strategy to get generate more enquiry and sales. This week I ta...
A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle.
22 Oct 2013
Contributed by Lukas
What would you do if you were a real estate agent and the government revoked your trademark? Sell the President's castle, of course! At least, that's ...
Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet.
08 Oct 2013
Contributed by Lukas
From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of conti...
How to use transparency as a marketing strategy.
02 Oct 2013
Contributed by Lukas
Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcastin...
How to write copy that converts.
23 Sep 2013
Contributed by Lukas
In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us a...
Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm
17 Sep 2013
Contributed by Lukas
What do innovation, guerrilla marketing, and price positioning have in common? They're all marketing strategies Tom Potter, founder of Eagle Boys Pizz...
The ‘retail is dead’ episode. Plus loads more marketing gold.
10 Sep 2013
Contributed by Lukas
Retail's future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & p...
Travelsim CEO talks partnerships, messaging and the moment that changed everything.
03 Sep 2013
Contributed by Lukas
In this episode I chat with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put i...
It’s a listener love in! We talk eNewsletters, regrets of the dying, low cost branding, Facebook conversions & meet ups. Plus, I get a kiss and a caning!
27 Aug 2013
Contributed by Lukas
So much marketing love to spread around. And so little time. Unfortunately, this past week I've been struck down with the man flu and could hardly tal...
Google Adwords tips and tricks for 2013/14. AKA the advertising money tree episode!
12 Aug 2013
Contributed by Lukas
" ... it really is a little magic money machine sitting on your desk." That's how today's guest, Mike Rhodes, founder of WebSavvy, describes Google Ad...
How To Promote Your Business Offline. AKA old school marketing!
06 Aug 2013
Contributed by Lukas
It's old school marketing all the way this week. None of this fancy new online marketing. Uh-uh! That's for the young kids. Tune in and you'll discove...
Marketing ideas abound, 7 listener questions answered plus I get on my soapbox!
30 Jul 2013
Contributed by Lukas
As small business owners, marketing can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the b...
Here’s a lesson in business courage. It’s inspiring stuff!
22 Jul 2013
Contributed by Lukas
Social entrepreneur Daniel Flynn is not scared to have a crack. A big crack! When I first chatted to him in episode 136 of Small Business Big Marketin...
How to start a 5-star hotel and make it world-famous in 2-years without spending a fortune.
16 Jul 2013
Contributed by Lukas
The Henry Jones, located in downtown Hobart, Tasmania, is an internationally recognised 5-star hotel ... and for good reason. It's an amazing product ...
The GFC forced this financial adviser to fully embrace content marketing.
10 Jul 2013
Contributed by Lukas
Financial advisor Charles Badenach has fully embraced the concept of content marketing. As a director and employee of Shadforths, a large financial gr...
How to get speaking gigs, trade shows, key messages plus loads more marketing G O L D!
05 Jul 2013
Contributed by Lukas
In this episode of Funny Business, AG and I talk about the value of trade shows, the importance of key messages, why Timbo moved away from iPhone to a...
Matthew Michalewicz founded, built & sold Australia’s 3rd fastest growing company in 2012 | #143
26 Jun 2013
Contributed by Lukas
This is one of those interviews that could have gone on for much longer than the allocated 30-ish minutes. You see, Matthew Michalewicz is one smart g...
How to represent your country AND the importance of a copywriter!
19 Jun 2013
Contributed by Lukas
Mick Colliss is an author, writer, rugby commentator, emcee, guest speaker and modern day poet. He was also the vice captain of the first ever Austral...
Jim’s Mowing Founder Jim Penman talks branding, customer service and marketing | #141
11 Jun 2013
Contributed by Lukas
Jim Penman started Jim's Mowing (the first franchise of the Jim's Group) as a part-time gardening business while he completed his PhD in History. It w...
A behind-the-scenes look at marketing The Voice – Australia’s #1 rating TV show | #140
04 Jun 2013
Contributed by Lukas
The Voice is currently Australia's most popular TV show ... and Adrian Swift is responsible for making it that way on the Nine Network. In this reveal...
Attention content marketers … How to get clear on your editorial mission | #139
30 May 2013
Contributed by Lukas
Content marketing is the new marketing black ... I think most motivated small business owners are on to this important marketing fact by now. It's pos...
How to create marketing to attract amazing staff with The Physio Co’s Tristan White | #138
28 May 2013
Contributed by Lukas
Tristan White is the founder and CEO of The Physio Co, which in 2012 was named the 8th Best Place to Work in Australia by BRW magazine. With this awar...
Red Balloon’s Naomi Simson talks happiness | #137
21 May 2013
Contributed by Lukas
Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online ...
How to enter a crowded market place | #136
15 May 2013
Contributed by Lukas
Four years ago, Daniel Flynn had a big idea. Some would say an epiphany. Appalled to read that 900 million people had no access to safe water and equa...
How to market a professional services business with Heather Smith | #135
10 May 2013
Contributed by Lukas
Ever wondered how to market a professional services business? I mean like really market one - in a clever, effective way that doesn't cost a fortune? ...
Comfort zone danger, spell-check drama, existing clients are best plus marketing tips from Vietnam | #134
02 May 2013
Contributed by Lukas
It's time for another round of Funny Business with Timbo and AG. This time: - Timbo shares a recent happening with a Scoopon experience. - We discuss ...
V8 Supercars’ CEO explains how important knowing your tribe is | #133
22 Apr 2013
Contributed by Lukas
David Malone is the CEO of V8 Supercars. I had the pleasure of having a fireside chat (well, trackside really) with him recently whilst I was down in ...
Stop waiting for your website to be perfect and get on with it! | #132
16 Apr 2013
Contributed by Lukas
This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business started from under two brother's parent's deck!...
Email marketing tips for small business. This is hot, hot, hot! | #131
10 Apr 2013
Contributed by Lukas
Email marketing tips and tricks. Who doesn't want some of that!? Clearly there's a whole lot of listeners out there who do, as when I posted on the sh...
How Flying Solo grew to a thriving 56,000+ member online community | #130
02 Apr 2013
Contributed by Lukas
Robert Gerrish is the co-founder of Flying Solo, Australia's largest online community of soloprenuers. Solo what? Soloprenuers ... Those motivated and...
How to rebrand a business | #129
27 Mar 2013
Contributed by Lukas
This is an encouraging story of a small business doing big marketing. Not massive marketing. Not ground breaking marketing. Jut good solid marketing f...
Trying to get a date with Kylie has its (business) rewards! | #128
21 Mar 2013
Contributed by Lukas
Brighton-based business executive and fellow marketer, John Dingeldei wants a date with Kylie Minogue. Who doesn't! In fact, Dannii would be just fine...
Video marketing made easy with Wistia’s Chris Savage | #127
19 Mar 2013
Contributed by Lukas
Chris Savage is the Co-Founder & CEO of Wistia - a smart and simple video marketing and hosting service. His Twitter profile outlines his obsessions a...
Olivia Fox on charisma – A very under-utilised marketing strategy. | #126
12 Mar 2013
Contributed by Lukas
Olivia Fox is a leading expert in the area of charisma. And this fireside chat I had with her has convinced me that charisma is a under-used marketing...
Content Marketing with Joe Pulizzi. | #125
03 Mar 2013
Contributed by Lukas
Joe Pulizzi is the Founder of the Content Marketing Institute - a man way ahead of his time. With content marketing really hitting its straps this yea...
Commonfolk Coffee Company – A cool cafe in a not so cool part of town | #124
26 Feb 2013
Contributed by Lukas
Sam Keck has just started the Commonfolk Coffee Company - a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter s...
Funny Business 5 – Goofing off, doing business in cafes & how to overcome setbacks | #123
20 Feb 2013
Contributed by Lukas
Yep, it's that time of the month when all business becomes funny business. A chance for Tim Reid (Australia's #1 small business podcaster) and Andrew ...
The Big Question Episode (A Valentine’s Day special edition) | #122
14 Feb 2013
Contributed by Lukas
Ever since Jonathan Krywicki proposed to his wife in an amazing way seven years ago, he's been badgered by other would-be suiters to help them get it ...
From timber yard lackey to six figure business owner. Happy days! | #121
12 Feb 2013
Contributed by Lukas
Four years ago (at age 22) George Ryan was working full time (55 hours a week) for a lumber yard, making $10/hour to provide for his wife and daughter...
How to use Pinterest to market your business | #120
05 Feb 2013
Contributed by Lukas
"Do we really need another social media channel?!" That was the premise I went in to this interview with. "Yes we do!", is my view following this chat...
How to overcome your fear of public speaking | #119
29 Jan 2013
Contributed by Lukas
Cam Barber invented The Vivid Method to help people like you and I overcome the fear of public speaking. And thank God! I mean who doesn't (you know w...
Precision marketing & customer service tips from an award-winning guesthouse owner | #118
22 Jan 2013
Contributed by Lukas
Richard Everson owns and runs Schonegg, an award winning guesthouse in rural Australia. Recently he sent me an email requesting an interview, and it w...
How to create raving fans in your business. AKA build customer loyalty | #117
16 Jan 2013
Contributed by Lukas
Sam Cavanagh is the National Executive Producer for Austereo - Australia's largest radio network. This basically means he's responsible for the creati...
Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it | #116
08 Jan 2013
Contributed by Lukas
Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au. Having built her career around creating c...
The marketing year in review. What a massive year of marketing ideas it’s been! | #115
01 Jan 2013
Contributed by Lukas
I recorded this episode on New Year's Eve 2012, and was in quite the reflective mood. It's been a massive year of marketing ideas at the SBBM HQ, with...
Will It Blend? That is the question! | #114
18 Dec 2012
Contributed by Lukas
Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes ...
Franchising – Is it for you? | #113
12 Dec 2012
Contributed by Lukas
Greg Nathan is a leading franchise consultant in Australia. Prior to starting the Franchise Relationships Institute he ran three successful Brumby's ...
#112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more.
02 Dec 2012
Contributed by Lukas
One of the great things I love about putting out this weekly podcast is the number of questions that come in from my listeners. It's a fantastic way f...
#111 Funny Business 4 – Business planning, thanking clients, public speaking and some of our favourite things!
29 Nov 2012
Contributed by Lukas
What do you get when Australia's #1 small business author and Australia's #1 small business marketing podcaster get together? Funny business, that's w...
#110 How to start a business in 54-hours.
20 Nov 2012
Contributed by Lukas
Imagine walking in to a room full of budding entrepreneurs with a vague idea for a new business, then 54-hours later having that idea validated, a tea...
#109 The 8 Stories You Must Tell To Build An Epic Business.
12 Nov 2012
Contributed by Lukas
Valerie Khoo is a journalist, speaker and small business commentator. She's also the founder of the Sydney Writers' Centre which is a world-class trai...
#108 Interview with Jules Lund PLUS a little nudity!
06 Nov 2012
Contributed by Lukas
Having your own show is a brilliant marketing strategy for any business. And what better person to learn some tricks of the trade from than national T...
#107 How to turn your passion in to a profitable reality with cocktail entrepreneur Gordon Ryan.
31 Oct 2012
Contributed by Lukas
Gordon Ryan owns and runs Riviver, a fancy cocktail bar in an old funeral home, that was part of a former Hurse garage in downtown Gosford - a regiona...
#106 Funny Business 3 – Servile brands, selling, petty problems, testimonials & isolation.
23 Oct 2012
Contributed by Lukas
It's time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call 'Funny Business' - an opportunity for Andrew and I to go ...
#105 Create engaging marketing videos with your iPhone.
16 Oct 2012
Contributed by Lukas
Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your small business using v...
#104 Success secrets from ‘The Best Sandwich in America’ creator.
08 Oct 2012
Contributed by Lukas
Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It's roast pork, provolon...
#103 How to make money and do a world of good.
29 Sep 2012
Contributed by Lukas
In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat - a Melbourne-based social enterprise that sells de...
#102 – It’s time for Funny Business with Timbo & Andrew Griffiths.
25 Sep 2012
Contributed by Lukas
In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we: - Share a Modern Family moment we both had in an up...
#101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business!
19 Sep 2012
Contributed by Lukas
Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the ...
#100 Anthill’s James Tuckerman – How he conquered the web (on $900!).
11 Sep 2012
Contributed by Lukas
James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent's home. He was 26 years old. In 2004 and 2...
#99 How To Get Millions Of Dollars Of Free Exposure.
03 Sep 2012
Contributed by Lukas
Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV ...
#98 Crazy product demos, a publicity conundrum and some Bullshi* Bingo!
28 Aug 2012
Contributed by Lukas
In this special episode (it's spesh 'cause it's the first of many), I hook up with Andrew Griffiths (Australia's #1 small business author) to have a g...
#97 A Little Business Achieving Seriously Big Things (In Just 3-Years).
21 Aug 2012
Contributed by Lukas
Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your in...
#96 Flight Centre founder, Geoff Harris, openly shares his business insights.
13 Aug 2012
Contributed by Lukas
Geoff Harris is one of the original founders (and still current owners) of Flight Centre ... one of the world's largest travel agents. Certainly Austr...
#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.
06 Aug 2012
Contributed by Lukas
It's between you and your major competitor. You're both submitting on a big tender that, if you win it, will set your business up for a good 12-months...
#94 VinoMofo – An In Your Face Brand That’s Kicking A**!
31 Jul 2012
Contributed by Lukas
This is a story of how and why it's so damn important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmei...
#93 Moneytribe Founder Talks About The Growth Of The Social Search Engine.
26 Jul 2012
Contributed by Lukas
Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect - Australia's largest and most successful online insurance comparison portal...
#92 Rip Curl founder, Bryan Singer on how to build a global surf brand.
17 Jul 2012
Contributed by Lukas
Bryan Singer co-founded Rip Curl in the 1960s and today it's one of the worlds most iconic surf brands. In this revealing interview Bryan takes us dee...
#91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey.
10 Jul 2012
Contributed by Lukas
Tom O'Toole is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory...
#90 How To Create Killer Content With Small Business Author, Andrew Griffiths.
03 Jul 2012
Contributed by Lukas
Andrew Griffiths is Australia's #1 small business author, with 11 books published in over 50 countries. Yes, he's prolific! His ability to create rele...
#89 ‘The Voice’ – A Runaway Marketing Success Story.
26 Jun 2012
Contributed by Lukas
In this week's episode I have a fireside chat with Adrian Swift, the Nine Network's Executive Producer of The Voice - one of the most successful TV sh...
#88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget.
19 Jun 2012
Contributed by Lukas
Three years ago BlackMilk Clothing didn't exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he'd stitched together around...
#87 How To Market A Business In Tough Times.
12 Jun 2012
Contributed by Lukas
Larry Bloch co-founded Netregistry in 1997 - right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubl...
#86 How to build a multi-million dollar online business.
04 Jun 2012
Contributed by Lukas
Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service pro...
#85 Talking business building & creativity with Tania de Jong AM.
29 May 2012
Contributed by Lukas
Tania De Jong AM is one of Australia’s leading Sopranos - no, not the gangster type - and also manages to run a variety of very cool businesses incl...
#84 How to start a national day for your brand.
23 May 2012
Contributed by Lukas
In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category i...
#83 Big Richard Condom’s Lloyd Perry Talks Marketing.
14 May 2012
Contributed by Lukas
Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it's so much more than that. In fact, Lloyd Perry from Big R...
#82 How To Become A Key Person Of Influence.
07 May 2012
Contributed by Lukas
Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they...
#81 Hear from a guy who can get you anything. Yep, anything!
28 Apr 2012
Contributed by Lukas
LA-based Steve Sims, Founder of Bluefish can get you anything. Anything! That's the premise of his business. As he so eloquently puts it: "Don’t cal...
#80 David Allen on Getting Things Done.
23 Apr 2012
Contributed by Lukas
David Allen, famous for his ground-breaking work-life management system, Getting Things Done, talks to us about how you can be buried in projects yet ...
#79 The episode where Lukeee drops some sad news.
16 Apr 2012
Contributed by Lukas
Sadly, Lukeee's hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it's been a sensational 79 episodes with one of my best m...
#78 Australia’s largest media buyer sheds light on the future of brand communications.
01 Apr 2012
Contributed by Lukas
Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. I...
#77 What happens when passion takes over.
27 Mar 2012
Contributed by Lukas
Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Ha...
#76 Those 11 Forgotten Marketing Concepts Explained.
18 Mar 2012
Contributed by Lukas
Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From ...
#75 How To Be Innovative In Your Business.
13 Mar 2012
Contributed by Lukas
Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts ...
#74 LinkedIn’s MD On How To Use LinkedIn For Business.
06 Mar 2012
Contributed by Lukas
Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business an...
#73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator.
28 Feb 2012
Contributed by Lukas
Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger...
#72.5 How To Sell A House Using Social Media.
21 Feb 2012
Contributed by Lukas
John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The hous...
#72 How To Get 500 Bums On Seats. Fast!
21 Feb 2012
Contributed by Lukas
Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, d...
#71 How To Learn Faster.
12 Feb 2012
Contributed by Lukas
Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world's best business and ...
#70 How to make magazine advertising work.
05 Feb 2012
Contributed by Lukas
As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson's aim is to make every advertising dollar return multiples. And that's exactly what he's d...