The Small Business Big Marketing Podcast with Tim Reid
Episodes
#69 Flight Centre Founder, Geoff Harris plus much more.
27 Jan 2012
Contributed by Lukas
Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Austra...
#68 The ‘cover some serious marketing ground’ episode.
21 Dec 2011
Contributed by Lukas
We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; ...
#67 Boardroom to Boardshorts.
13 Dec 2011
Contributed by Lukas
In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom ...
#66 Imagine being two years ahead of your sales targets!
05 Dec 2011
Contributed by Lukas
Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But whe...
#65 Your most pressing Marketing questions answered.
29 Nov 2011
Contributed by Lukas
Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Austra...
#64 How to get others selling for you.
22 Nov 2011
Contributed by Lukas
Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells...
#63 Marketing lessons from an Adult Store.
14 Nov 2011
Contributed by Lukas
In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst ...
#62 More on how to write sales copy (Part 2).
09 Nov 2011
Contributed by Lukas
Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to re...
#61 How To Write Sales Copy (Part 1).
27 Oct 2011
Contributed by Lukas
Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cove...
#60 How To Get Into The Emmy Awards Nominee Bag.
10 Oct 2011
Contributed by Lukas
Today's guests, Ilde & Mark, inventors of Starlettos (they're what Lukeee wears to stop his high-heals from sinking in to the grass) are a great exa...
#59 The Healthy Small Business Owner.
28 Sep 2011
Contributed by Lukas
Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That's why in this e...
#58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online.
22 Sep 2011
Contributed by Lukas
This is this episode of Australia's most loved small business marketing podcast in which Timbo's in a neck brace and Lukeee gets a laugh out of his pr...
#57 The Importance Of Brand Building.
05 Sep 2011
Contributed by Lukas
In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of ...
#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand.
21 Aug 2011
Contributed by Lukas
This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Crea...
#55 How to use Blogging for your business.
22 Jul 2011
Contributed by Lukas
In episode 55 of Australia's #1 marketing podcast, we talk to Darren Rowse (AKA ProBlogger), one of the world's most prolific bloggers on well ......
#54 How To Have A Difficult Conversation. Google Plus. Pitching.
11 Jul 2011
Contributed by Lukas
This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation. Plus we: Discuss what makes fo...
#53 Twitter. Your offer. Domain leasing. Starting a small business.
01 Jul 2011
Contributed by Lukas
This is the episode of the Small Business Big Marketing podcast where we question Twitter? Can you believe it? Who do we think we are?! Plus we: Ask a...
#52 What Facebook Personal Ads have to do with Marketing (Part 2)
24 Jun 2011
Contributed by Lukas
In Episode 52 of the Small Business Big Marketing we: Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to f...
#51 Email Marketing. Copywriting. Facebook Ads. Statistics. (Part 1)
17 Jun 2011
Contributed by Lukas
We know, we know ... we said we were going to take two-months off and recharge, and get creative and all that stuff. But guess what? We couldn't wait....
#50 How To Generate 10,000 Backlinks From One Press Release.
13 May 2011
Contributed by Lukas
This is the episode where we're tempted to get all emotional and celebrate our 50th episode of Small Business Big Marketing. However, we choose not to...
#49 Marketing Lessons From The Hospitality Industry.
29 Apr 2011
Contributed by Lukas
This is the episode where we identify a massive gap in the Royal Wedding arrangements PLUS we're joined by Laurel from LaPerouse Bed & Breakfast in Lo...
#48 Lessons from a marketing action taker.
15 Apr 2011
Contributed by Lukas
In this episode of Small Business Big Marketing we share seven ways to create more time to market your business PLUS we're rejoined by our second gues...
#47 What are your customers thinking about you?
08 Apr 2011
Contributed by Lukas
In this episode, we speak with Mark Copeman, the Founder of Customer Thermometer, an ingenious real time, customer satisfaction survey tool for small ...
#46 Noodle Box co-founder, Dave Milne, talks outside the box.
22 Mar 2011
Contributed by Lukas
Big Dave Milne, co-founder of Australia's most successful take away noodle chain, joins us on episode 46 of Small Business Big Marketing. He starts o...
#45 Marketing insights from Australia’s hottest weight training brand.
07 Mar 2011
Contributed by Lukas
This is officially known as 'The Awkward Episode'. The one where Timbo accuses Lukeee of sending out an email he shouldn't have (but then comes 'ro...
#44 How to master Google Adwords locally.
25 Feb 2011
Contributed by Lukas
Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There's pretty much nothing he doesn't know when it comes to this...
#43 How To Podcast
08 Feb 2011
Contributed by Lukas
The title of this episode may be slightly misleading ... a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never p...
#42 How to build a profitable online business.
01 Feb 2011
Contributed by Lukas
The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less importa...
#41 Marketing Lessons From Queensland’s Theme Parks.
13 Jan 2011
Contributed by Lukas
Having just spent 8 days schlepping through Queensland's theme parks, Timbo decided he'd turn his family holiday in to a tax deduction by making 10 ma...
#40 (Pt 2) 3 more marketing must-dos to get your business found online. Plus two listener gift
03 Jan 2011
Contributed by Lukas
"Was that the best ever podcast???" asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we'd both hav...
#39 (Pt 1) 4 marketing must-dos to get your business found online. Plus two listener gift
22 Dec 2010
Contributed by Lukas
Got a website? Big deal! That's just the start of the journey to getting found online. You know that, right? The good news is, that there's a plethora...
#38 Our 7 Top Marketing Initiatives Of 2010
03 Dec 2010
Contributed by Lukas
What...no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they're our id...
SBBM #37: How to self publish a book.
12 Nov 2010
Contributed by Lukas
The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It's time for us to st...
SBBM #36: Discover how to save plenty with Google’s alternative to Microsoft Office.
29 Oct 2010
Contributed by Lukas
In this jam-packed episode you'll discover how Google is knocking on Microsoft's door with their amazingly free and highly effective Google Apps produ...
SBBM #34: Australia’s leading Internet marketer, James Schramko reveals his secrets.
17 Oct 2010
Contributed by Lukas
Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That's exactly what our special guest, James S...
SBBM #33: Creating a Customer Experience
08 Oct 2010
Contributed by Lukas
Retail is highly competitive, particularly when you're in the coffee business. Callum from Espresso Elements explains how he's created a point of diff...
SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions
30 Sep 2010
Contributed by Lukas
In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bon...
SBBM #31: How to promote a bricks & mortar business online.
17 Sep 2010
Contributed by Lukas
This week we speak with another serial entrepreneur...Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf D...
SBBM #30: Secrets to using Facebook as a small business marketing tool
03 Sep 2010
Contributed by Lukas
Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook...
SBBM 29: Why marketing should be at the heart of your business
18 Aug 2010
Contributed by Lukas
Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young's Entrepreneur of the Year, owns a phone company, a finger food bus...
SBBM #28: How to generate free publicity
04 Aug 2010
Contributed by Lukas
Free publicity. Bring that on! And no, it's not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how t...
SBBM #27: How to Raise Sponsorship
28 Jul 2010
Contributed by Lukas
There's this guy Tristan who's running 52 marathons in 52 weeks...all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsor...
SBBM #26: It’s a listener love-in!
08 Jul 2010
Contributed by Lukas
Listener questions are the focus of today's show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketin...
SBBM #25: 10 Marketing Nuggets to Help Grow Your Business (Part 2)
20 Jun 2010
Contributed by Lukas
Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking - Here's the best tra...
SBBM #24: 10 Marketing Nuggets to Help Grow your Business (Part #1)
13 Jun 2010
Contributed by Lukas
Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing ...
SBBM #23: Meet Yiying, The Twitter Fail Whale Designer
04 Jun 2010
Contributed by Lukas
Imagine being responsible for designing one of the world's most famous online branding...and being paid less than five bucks for the privilege! Our gu...
The Small Business Big Marketing INTENSIVE – 2 HUGE Days
03 Jun 2010
Contributed by Lukas
Off the back of Australia's #1 Marketing show, I'm very please to share with you The Small Business Big Marketing INTENSIVE - 2 HUGE Days at The Caulf...
SBBM #22 – Is Advertising for You? Russel Howcroft Thinks So.
21 May 2010
Contributed by Lukas
For those of you who aren't familiar with our beguile of of the advertising industry, just read the first chapter of Timbo's book - Cha Ching. However...
SBBM #21: Finding Balance and Passion in Your Small Business
03 May 2010
Contributed by Lukas
Let's see..Australian Ski team Olympic Coach...turned feature film script writer...turned highly balanced individual who now shares his secrets to liv...
SBBM #20 – How to get your small business on national TV…For free
22 Apr 2010
Contributed by Lukas
Oh yeahhhh...this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy's a freak...not only has he founded a great little idea...
SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility
06 Apr 2010
Contributed by Lukas
In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tell...
SBBM #18 – How Send Out Cards is Taking Over the Greeting Card Industry
11 Mar 2010
Contributed by Lukas
In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members th...
SBBM #17 – How to Name Your Business & Listener Questions
30 Dec 2009
Contributed by Lukas
The final Small Business Big Marketing episode for 2009, episode 17 covers listener questions including how to name a business and where to find marke...
SBBM #16 – Pay Per Click Advertising and Google AdWords Strategies
21 Dec 2009
Contributed by Lukas
Ahhhh...the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last episode of S...
SBBM #15 – Finding your way to the top of Google
29 Nov 2009
Contributed by Lukas
In this episode of Small Business Big Marketing you will hear Luke gush (often uncontrollably) as we speak to Ben and Eugene, a couple of blokes who h...
SBBM #14 – How “seeding” can help grow your brand – Scott Kilmartin from Haul.
17 Nov 2009
Contributed by Lukas
We chat with Scott Kilmartin from Haul about how he's turning old billboards into highly sought after street wear. Scott shares some of his marketing ...
SBBM #13 – So you want to look big? Marketing insights from The Bra Queen.
26 Oct 2009
Contributed by Lukas
Whilst we both (one of us more than the other) show our juvenile (make that immature!) side during our time with The Bra Queen, we think you'll find t...
SBBM #12 – Strategies to Help People Find You Online
19 Oct 2009
Contributed by Lukas
If the idea of creating a blog for your business is anywhere on your marketing radar but the idea of actually keeping it current and interesting does ...
SBBM #11 – Making A Real Estate Agency Look Like A Fashion Label
24 Sep 2009
Contributed by Lukas
It's about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be a bit of a girl somet...
SBBM #10 – Finding a Niche in a Crowded iPhone App Marketplace
07 Sep 2009
Contributed by Lukas
David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market...one that he himself would never use in...
SBBM #9 – How to Build your Personal Brand
25 Aug 2009
Contributed by Lukas
Luke Harvey-Palmer, Founder of Buzzle, shares some absolute gold in respect to building your personal brand both online and off. Luke is a guy who spe...
SBBM #8 – How to Build a Community Around Your Business
11 Aug 2009
Contributed by Lukas
Martyn Thomas, Founder of Frank Media, a media planning and buying agency shares with us what it means to build a community around your business and h...
SBBM #7 – How to Get Connected and Build Your Business
23 Jul 2009
Contributed by Lukas
Social Media guru, author of the best-seller Connection Generation and all round nice Guy Iggy Pintado is in the hot seat for this episode. Having hel...
Podcast #6 – One Australia’s Most Famous Olympians Turns Small Business Owner
09 Jul 2009
Contributed by Lukas
Olympic Swimmer Michael Klim, veteran of three Olympic Games and recipient of numerous Gold & Silver medals, shares with us how he's gone about creati...
Podcast #5 – Listener Questions about Networking & Web Marketing
01 Jul 2009
Contributed by Lukas
Tim and Luke step out of the studio to answer a few listener questions about networking and setting up a website for a new business. This episode's a ...
Podcast #4: The Tricks to Using Publicity to Build Your Small Business
04 Jun 2009
Contributed by Lukas
We chat with Flip Shelton, PR expert, writer, presenter and muesli maker, about how you develop your story and promote it journalists for inclusion in...
Podcast #3: Finding a Niche in a Crowded Market Place
04 Jun 2009
Contributed by Lukas
Mel Bridge, owner and founder of GXY Search, a recruitment company for gen x and y'ers, talks to us about her niche and how she uses networking and re...
Podcast #2: How a Corporate Marketer Built a Successful Small Business of His Own
04 Jun 2009
Contributed by Lukas
Darren, co-owner and operator of St Kilda Boat Sales, tells how his passion for boats took him from the corporate technology maketing world into his d...
Podcast #1: How a Mechanic Changed the Campervan Hire Business
04 Jun 2009
Contributed by Lukas
John, founder and owner of Wicked Campers, tells us how he's used affordable and novel marketing ideas to turn a small fleet of vans into an internati...