Retail is highly competitive, particularly when you're in the coffee business. Callum from Espresso Elements explains how he's created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he's worked and lived all over Australia, the UK and Ireland. As usual, we also share what's been on our marketing mind and share a few ideas along the way. Show Links & Resources Espresso Elements David Jenyns Pete Williams Creating a Customer Experience (PDF Transcription) The post SBBM #33: Creating a Customer Experience appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

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