Social media ads are here to stay. We all have the ability to place them, but that doesn't mean that the whole process isn't overwhelming. Particularly if you're just starting out. As a Meta Lead Trainer, I teach a fair amount about the ads process and how ads work on the different platforms, but for this episode I wanted to go deeper and speak to an ads specialist who works across a range of platforms, and that's Aggie Meroni, the founder of White Bee Digital. Aggie has worked for years with a range of businesses when it comes to placing ads on social, and here she gives us a masterclass in how to get started on the ads journey. Yes, it can feel like a lot, but with Aggie's help, tips and some of her fab freebies and checklists, it needn't be at all. Find out whether the boost button really is a waste of money, how much money she suggests you need to spend to make an impact, and why Christmas should start in September if you're serious about ads... it's a good one!

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