Hi #SmartCommunity friends. Welcome back to this very special series here on the Smart Community Podcast, all about data storytelling, which is part of my PhD researchIn this episode of the Smart Community podcast I have a brilliant discussion with Dr Zina O'Leary.Zina is a sociologist, methodological expert and research communication specialist bridging statistics and qualitative research, data and stories. Zina helps organisations transform data into impactful, implementable change.In this episode Zina tells us about the communication gap between research and real-world implementation and how living in an age of information abundance has implications for data storytelling. Zina and I discuss the importance of audience-focused objectives and moving beyond "what do I want to say" to "what do I want the audience to do”, plus why traditional academic writing formats fail to engage audiences.We talk about practical tools like multi-criteria analysis and scenario planning for decision-making. We finish our chat discussing Zina's advice for overcoming the biggest challenge in data visualisation - creating what works for your audience rather than what works for you. As always, we hope you enjoy listening to this episode as much as we enjoyed making it.Connect:Connect with Dr. Zina O’Leary on LinkedInConnect with me via email: [email protected] with My Smart Community via LinkedIn and watch on YouTubePodcast Production by Perk DigitalThis podcast is recorded on Yugarabul country and edited on Gaibal country. I pay my respects to traditional owners of country and their elders past and present. I also extend that respect to all Aboriginal and Torres Strait Islander peoples listening today. Here on the Smart Community Podcast, we talk about data, technology, communities and the future. First Nations peoples have been sharing knowledge, caring for country, and telling stories for tens of thousands of years. I honour that deep connection of storytelling and community connection as we continue our conversation together here today.DisclaimerThe views, opinions, and perspectives expressed by guests on The Smart Community Podcast are solely those of the individual speakers. They do not necessarily reflect the views, opinions, or positions of the host, Zoe Eather, or of The Smart Community Podcast as a whole.Any discussion of ideas, products, organisations, or services by podcast guests does not constitute endorsement or recommendation by the host or the podcast. Listeners are encouraged to form their own opinions and seek professional advice where appropriate.

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