Have you ever had one of those days where you know what needs to get done, but somehow you still end up jumping from task to task, putting out fires all day? Maybe it's an email that pops up, a client's sudden request, or a deadline that seems to sneak up out of nowhere. By the end of the day, it feels like you’ve been in a whirlwind of activity, but your most important work is still sitting there untouched. Sound familiar? In this week’s podcast episode, I’m diving deep into why this happens—and more importantly, what you can do to stop urgency from hijacking your day. If you’ve ever felt like you’re running in circles—constantly busy but not making real progress—this episode is for you. In this episode, I discuss: ✅ The Mere Urgency Effect Explained ✅ The Brain Science Behind Why Everything Seems Urgent ✅ How the Mere Urgency Effect Shows Up in Daily Life ✅ What to Do About the Urgency Effect ✅ Practical Strategies to Manage Urgency ✅ Becoming a Smarter Accountant: Getting A Handle On Urgency ✅ Key Takeaway And Action Item Tune in to The Smarter Accountant Podcast today and join the discussion about why everything seems urgent and what to do about it. And thank you for being a part of this community. Let's all learn how to have happier, more sustainable accounting careers. We deserve it! You can read the full show notes HERE You can take The Smarter Accountant 5-Minute Quiz HERE You can download The Smarter Accountant Podcast Guide HERE

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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