125: AI-Powered Business Growth: Unlocking HubSpot with ChatGPT

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Recorded19 Jun 2025

Publisheranchor.fm ↗

Handlerec:9830759

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In this week’s episode of the SME Growth Podcast, hosts Richard and David explore the evolving world of AI in CRM's and how tools like ChatGPT and HubSpot’s latest data connectors are shifting what’s possible for sales, marketing, and business owners.It’s easy to feel overwhelmed by the pace of change. But beneath the jargon, there’s a simple idea: AI can help you make better decisions if you know how to ask the right questions. From the difference between Chat Mode and Deep Research, to the surprising number of professionals still not using AI at all, this episode unpacks it all with practical insights, real-world examples, and a few entertaining diversions involving firepits, EastEnders, and Napoleon.Chapters:00:00:00 – Digital Detox & Firepit Stories00:03:57 – Official Introduction & Recap00:06:30 – Revisiting AI in Business00:08:07 – HubSpot's AI Data Connector Announcement00:10:02 – Star Trek, Dropbox & the Future of Chat Interfaces00:12:46 – Deep Research vs Chat Mode00:15:12 – Clean Data & CRM Usefulness00:17:06 – Sales Tools and Incremental Gains00:19:40 – AI-Powered Meeting Prep & Sales Coaching00:24:24 – Limitations & API Workarounds00:25:50 – Shifting Mindsets: From Linear to Lateral Thinking00:29:18 – The Recall Revolution & Future CRM Intelligence00:31:16 – Targeted Prospecting with AI at Events00:32:08 – Final Thoughts & EncouragementTopics Discussed:Unlocking the Connector: What ChatGPT’s new CRM link means for your businessSurface speed vs. Depth of insight: Understanding Chat Mode and Deep Research (and when to use each)The AI Gap: Why so many professionals still haven’t jumped in and what that costsFrom insight to action: How AI-powered CRM tools can support better decision-making across your teamSmarter prep, better conversations: Using AI to walk into meetings with full context and confidenceQuotes to Remember:“You could 100x that… by using AI to make all of those connections.”“We're not yet used to thinking in a new way, but there's a new possibility.”“Just ask it: what would be a good question to ask you?”“Salespeople still seem to think CRMs are evil…”Top Takeaways: AI is only as good as your data – tidy your CRM and structure your inputs Deep Research mode is a hidden gem – slow but powerful for decision-making The best use of AI? Saving time before meetings, not just after ChatGPT Teams is worth the upgrade – £25/month could save you hours Your sales team may not hate CRMs – they may have just never seen a good one🔗 Mentioned Tools & Terms:ChatGPT TeamsHubSpot CRMFathom AI Note-takerHeyGenDropbox integrationsDeep Research vs Chat ModeFollow for weekly episodes on growth, marketing, and making smart business decisions. Got feedback or questions? Drop a comment below – we read them all!If you are interested in what Wellmeadow does, head to our website: We deliver board support and HubSpot consultancy & implementationFollow The SME Growth podcast:YouTube:The SME Growth Podcast by Wellmeadow - YouTubeApple Music: The SME Growth Podcast by Wellmeadow - Podcast - Apple PodcastsAll other available platforms: The SME Growth Podcast by Wellmeadow • A podcast on Spotify for Creators

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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