In this episode, Dave Parry from Wellmeadow is joined by Rod Plummer, a tech innovator with a fascinating journey through the software and digital marketing landscape. Rod shares how he transitioned from the Royal Navy to tech, with stories that capture the essence of perseverance, creativity, and adaptability in the face of challenges. His journey offers rich insights for entrepreneurs and tech enthusiasts alike. Key Topics Discussed:Rod shares his journey from the Navy to the software industry, reflecting on how being thrown into public speaking built his confidence. He recounts learning from mentors, overcoming nerves, and the impact of presenting without relying on PowerPoint. Rod’s career path included stints in roles ranging from sales to marketing, allowing him to develop a nuanced understanding of both. His transition into tech was sparked by curiosity and experimentation with early personal computers, leading to the creation of his first software product, Visual CV, and later, his company Shoothill. Throughout his career, Rod emphasizes the importance of networking, being open to new ideas, and taking bold steps. From sending a ‘visual CV’ on floppy disks to securing a contract for mapping technology with Bombardier, Rod illustrates how calculated risks and innovation can pave the way to success. A key part of Rod’s work at Shoothill involved using Microsoft’s Bing Maps platform for creative and impactful data visualisation projects. His mapping technologies were applied in fields as diverse as real estate, public interest projects, and transport, with his groundbreaking work recognised in awards and partnerships. Quotes to Remember:“If you get the marketing right, you don’t need to hunt; you attract what you need.” “Being interested in people makes you interesting to them.” “True innovation often happens when ideas flow freely and without judgment.” Top Takeaways:Embrace Public Speaking as a Skill: Rod’s journey shows that diving into public speaking can transform your confidence and career, particularly when presenting ideas and building relationships. Networking Is Critical: Strong professional connections and treating people well at all levels of their careers can open unexpected doors. Rod’s career benefited from friends and former colleagues recommending him for projects and partnerships. Innovation Stems from Real-World Challenges: Rod’s unique solutions—such as mapping tools to analyse real estate and transport data—demonstrate the value of applying technology to meet specific client needs, creating new business opportunities. Personal Branding and Adaptability Matter: Rod’s willingness to pivot from one industry to another, and his ability to adapt his skills to new challenges, have been integral to his success in the tech space. Be Open to New Technologies: Embracing new technologies like data visualisation, mapping, and innovative interfaces can lead to significant advances. Rod’s work with Bombardier on mapping systems for trains and Network Rail demonstrates the power of visual data in complex operational environments. Build Products with a Purpose: Rod’s advice is to develop software and services that genuinely benefit end-users, ensuring functionality and usability. Head over to the YouTube channel, subscribe, for your chance to win a branded SMEG mug - just leave your episode idea in the comments on our community page: / @thesmegrowthpodcast

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