Why AI and digital transformation will impact the future of hotels What are the implications of digital transformation, technology, and artificial intelligence for hotels? The impact of big data and business analytics with technologies such as artificial intelligence have profound implications for hotel companies, individuals, and society. . On this episode, Sam-Erik Ruttmann and Lasse Rouhiainen explore these complicated and important issues. Lasse Rouhiainen is a best-selling author and international expert on artificial intelligence, disruptive technologies and digital marketing. Finnish in origin but based in Spain, Lasse focuses his work on investigating how companies and society in general can better adapt to, and benefit from, artificial intelligence. Lasse has given keynote presentations, seminars and workshops in more than 16 countries around the world and holds frequent conferences at several universities internationally. He has also provided training to thousands of students and businesses through online e-learning courses. Lasse has written several books that have been published on Amazon in both English and Spanish. His latest work on artificial intelligence, called Artificial Intelligence: 101 Things You Must Know Today About Our Future, which is currently being translated into several other languages, was selected by Book Authority as one of the best AI books of all time

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