Mastering Your Sales Process: Discovering the Secrets to an 85%+ Close Rate In this episode, Kenda dives into the rising concerns of the TikTok ban, political future, and business stability witnessed in January. Focusing on the sales gaps identified in the audience's marketing efforts, Kenda reveals her personal strategies that result in an impressive 85%+ close rate, achieved through organic marketing. Key areas of focus include the importance of building trust and connection before the sales call, understanding different buyer types, and tailoring sales pitches accordingly. Data tracking, effective training of sales teams, and creating a consistent message across all platforms are also discussed as critical components of a successful sales process. 00:00 Reflecting on January: Social Media and Business Concerns 00:47 Understanding the Sales Process Gap 01:09 Secrets to a High Close Rate 02:03 Building Trust and Connection in Sales 02:25 Sales Philosophy and Client Feedback 03:13 Unpacking Sales Philosophy and Framework 03:36 Industry Close Rates and Unique Marketing Strategies 04:42 Personalizing the Sales Experience 05:02 Common Sales Challenges and Overcoming Objections 05:58 Shifting the Focus of Sales Calls 06:49 The Comprehensive Sales Process 08:00 Training and Isolating Sales Process Issues 10:02 Discovery, Pitching, and Closing 10:51 Effective Discovery Questions 13:56 Customizing Your Sales Pitch 20:24 Tailoring the Close to Buyer Types 21:54 Leveraging Neuromarketing in Sales 25:35 Auditing and Improving Your Sales Process 26:37 Final Thoughts on Sales and Connection

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