In this episode, host Daniel Disney discusses what to do if your target customers are not active on LinkedIn.=====================================================Best Moments:(01:13) Addressing the common objection of "What if my customers aren't on LinkedIn?"(02:20) If customers are truly not on LinkedIn, explore other channels(02:50) Using the example of CFOs in the pharmaceutical industry(04:20) Looking at the teams and other departments, even if the decision-maker is not active(06:04) A story of using LinkedIn to reach a CTO through a salesperson's engagement(08:13) Exploring other social networks or channels where customers may be more active(09:24) Avoiding personal channels like Facebook/Instagram for prospecting(10:08) Conducting a test to assess the activity levels of prospects and customers(11:06) Adapting your content strategy based on who is more active on LinkedIn

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