Summary In this conversation, Daniel Newman, Mark Powell and Ryan Phillips discuss Ryan's background in the audio and video industry and his journey to Sonance. They explore the shift in the perception of audio and the importance of understanding the customer's lifestyle when designing audio systems. They also highlight the range of Sonance products, including invisible speakers, and the advancements in technology that allow for a more immersive audio experience. In this conversation, Ryan talks about the evolution of speaker systems and the importance of coverage in sound systems. He emphasizes the need for balanced coverage in different spaces, such as kitchens and transitional areas. Ryan also discusses the importance of collaborating with designers and integrators to create a consistent sound experience. He highlights the value of building relationships and understanding customer needs. Ryan shares his personal preferences for demos and the significance of adapting to different listening environments. He concludes by emphasizing the importance of customizing sound systems for individual preferences and creating a unique and customized sound experience. Takeaways Understanding the customer's lifestyle is crucial when designing audio systems. The perception of audio has shifted from a focus on big speakers and wires to a more design-focused approach. Sonance offers a range of products, including invisible speakers, that allow for a more immersive audio experience. Advancements in technology have made it possible to recreate high-fidelity audio in spaces where it was previously challenging. Balanced coverage is crucial in sound systems to ensure an even distribution of sound in different spaces. Collaboration with designers and integrators is essential to create a consistent and customized sound experience. Understanding customer needs and building relationships are key to providing the right solutions. Adapting to different listening environments and preferences is important when choosing demo tracks. Chapters 00:00 Introduction and Background 02:02 Getting into the Audio and Video Industry 08:14 The Draw to Sonance 13:21 Changing the Perception of Audio 25:25 The Importance of Understanding the Customer's Lifestyle 36:43 The Range of Sonance Products 41:48 The Advancements in Invisible Speakers 51:38 The Evolution of Speaker Systems 52:35 The Importance of Coverage in Sound Systems 53:34 The Need for Balanced Coverage in Different Spaces 54:50 Covering the Kitchen and Transitional Spaces 56:04 Creating a Consistent Sound Experience 57:31 Collaborating with Designers and Integrators 58:26 Understanding Customer Needs and Providing Solutions 59:33 The Importance of Building Relationships 01:00:19 The Impact of Product Innovation 01:00:57 Adapting to Different Spaces with Invisibles 01:02:06 The Concept of Compromise in Speaker Systems 01:03:31 Balancing Work and Personal Life 01:04:00 The Importance of Support and Collaboration 01:07:09 The Value of Immediate Support and Assistance 01:09:51 Confidence in Sonance Products and Recommendations 01:10:39 The Significance of Demonstrations 01:11:09 Choosing the Right Tracks for Demos 01:12:11 Adapting to Different Listening Environments 01:13:24 Personal Music Preferences and Listening Habits 01:14:49 The Emotional Connection to Music 01:15:41 Meeting the Audience's Level and Preferences 01:17:11 Designing for Unique Acoustic Environments 01:19:09 Customizing Sound Systems for Individual Preferences 01:20:33 The Subjectivity of Sound and Room Acoustics 01:23:31 Creating a Unique and Customized Sound Experience

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