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Chapter 1: What is Hutchy doing in the US?
This is The Sounding Board Podcast with Hutchie and Damo. Thanks to DrinkWise.
Chapter 2: What is the 'Pay It Forward Pump-Up' in journalism?
You won't miss a moment if you drink wise. Good to have your company on The Sounding Board for DrinkWise. If you're choosing to drink, choose to drink wise. Wednesday morning, a day later than normal, a day later than preferred scheduling, episode 18, series 11. of the sounding board for Drinkwise.
Chapter 3: How does the 'Spectre of James Hird' influence media coverage?
I'm in Melbourne. And as I look down the computer screen in front of me, Hutchie, you are somewhere where there's a nice leafy backdrop to you. And only moments ago, I heard the song Mumbo Italiano blaring through the speakers at the venue you're at. So tell me where you're at.
Hey, Damo, nice to see you down the line. Yes, hello to the sounding board community. I'm in Las Vegas, Nevada for the Maccas Convention this week. So as you'd recall, every two years I come over to the Maccas Convention, and this year it's in Las Vegas. So here for four or five days, been a long-time partner of ours, Maccas, and...
I found a spot to chat to you, Damo, at the Vintner Grill, it's called, which is in Summerill, which is a town about 20 to 25 minutes off the Strip.
Chapter 4: What are the implications of the merger between the Melbourne Stars and Renegades?
So you'd know, Damo, having travelled with me a little bit, that one of the things I like to do is get off the tourist beat and try and find where the locals hang out. So conference this morning, got to go back this afternoon, had to spend an hour with you, and I thought, where's a spot in Vegas that I can find that's a little bit different? So I'm sitting on the patio of a...
Italian-slash-steak-style beanie called the Vintner Grill, which is in the leafy surrounds of Summerill, as the newspapers would say, don't they?
It's a tough gig, Hatchie. Is it five days, you said, for a conference that you may or may not bother attending too much of in Vegas?
Chapter 5: How is Damo's relationship with Channel 7 evolving?
Tough gig? No, I've been this morning. I'll be there again this afternoon.
What are you doing there?
Chapter 6: What insights did James Bracey and Phil Gould share after Origin I?
What are you doing there? You personally.
Well, yeah. I could turn this into an ad for our business if you'd like. No, no, please don't. We've had a 20-year relationship, as you know, with the Victoria, New South Wales, Queensland, Western Australia, South Australia, New Zealand, so I've got a little bit on my plate over the next few days, but it's nice to be here in an American summer.
Chapter 7: What does Bracey's 'Glass-Jaw' moment reveal about sports media?
Are you speaking at this conference? The speakers at these events are more your sort of Zuckerberg, LeBron James-style speakers, Damo. They're not your broken-down hack journalists from Melbourne. So, yeah, a long way from the stage on this one.
Fair enough.
Chapter 8: What is the significance of Zach Merrett's PR payoff?
Fair enough. All right, let's get on to some normal sounding board photo. What would you want to start with today, Hutchie?
Well, I noticed, before we get into it, a couple of things. I noticed the eight forward seasons on already. So we talk about this a little bit as a theme on the sounding board. Pay it forward season is another area of journalism which we have perhaps touched on in the past but not got into great detail on. And here's a little example of it today.
So what journalists find difficult, Damo, is how to add value to their contacts. What young journalists always say to me is, how do I befriend journalists? people in the industry or how do you try and create a relationship or what do they want from you? You would have heard that question yourself over the years?
Yeah, it's something you do wrestle with, I feel, and particularly when you're a bit younger maybe. And you do, I often wondered, Hutchie, what it is that we do offer the other side because they offer the information, we get the benefit out of that if we're able to get it up and prove the story up.
But in terms of getting back to them in a transactionary sense, there's not a lot I don't think the traditional journo can offer.
True. So when a senior coaching job is up for grabs, it's one of the very rare times when a journalist can bring themselves forward and add value to a prospective coach or an assistant coach to try and pay it forward. The pay it forward pump up. build a relationship with the potential candidate, talk them up, take the credit for talking them up, because it actually kind of works.
When you put a candidate into the public eye, for whatever reason, it does get them on the radar of clubs. We'll get to James Hurd in a moment and his tactics on that. But in pay-it-forward season or the pay-it-forward pump-up, you can either build your contact up publicly – Or you can build the friend of your contact up publicly.
Or you can build someone who you're yet to build a relationship with but can use that as the means to go and say, hey, this is what I wrote about you this morning, and start a relationship. Right, okay. The reason I say all that, I always look for it.
I've got my head around what you're saying, but I now need you to tell me what it is you're referring to specifically.
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