One of the important aspects of speaking is solving a problem for the right audience.So how do you choose the right audience and find the most pressing problem they are facing? There's one man to answer these questions and he is here today: Mr. Terry Brock.Terry has been in the speaking industry for a few decades and he has a wealth of knowledge! Today he shares how to ensure you are solving a specific problem for a specific audience, and how to validate that in the marketplace. We also touch on virtual speaking: how he's done it and what that has looked like for his business.You'll hear from Mr. Terry Brock on those subjects and more on this edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOW: What is his connection to Thomas J. Stanley, author of The Millionaire Next Door?What it means to grow bigger ears as a speaker.How can you use social media to find what the market is looking for?How do you know which opportunities to focus on?What is a CSP and why do speakers need to be one?Do the most successful speakers do just one thing?How much of his business is virtual speaking gigs?Who is the National Speakers Association right for and how do you get the most out of it?And so much more!EPISODE RESOURCESTerry Brock's web siteTerry Brock on TwitterThe Millionaire Next Door, by Thomas J. StanleyThe Speaker Lab on YouTubeNational Speakers' Association web siteThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related