🎶On the sixth day of Christmas, Spin Sucks gave to you…six SEO tricks, five breakable habits, four productivity tools, three AI experts, two PR trends, and one mindset shift in a pear tree.🎶 Search Engine Optimization, SEO, may seem like magic but it’s an easy skill set to master. Here are six SEO best practices you should incorporate into your communications planning: Use one priority keyword every month in your content and master it before you move on. This includes pitching the media with an article that includes your priority keyword as well as a link to content of the same topic on your site. Earn links to your site with your priority keywords as anchor text. Most times it’s as simple as asking for it. Understand domain authority. Try to work with media outlets and blogs that have a higher domain authority than your own. Optimize your content for online, voice, and mobile. Use the blog checklist to help you. Understand the Google algorithms. Create the best content by answering the questions your prospects and customers ask and you will always be relevant despite changes to the algorithms. Write for humans first. Have Your Say Check the Spin Sucks blog for the rest of the 12 Days of Christmas series. Share your insights in the Spin Sucks community. Resources Article about domain authority Blog checklist The Future of Voice Search article Join the 30-Day Communication Challenge

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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