#25 From Memes to Strategy: Leveraging User-Generated Content for Your Brand

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded13 Nov 2018

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Handlerec:8695194

Show notes

From cat videos to memes, and Wikis to slews of selfies — user-generated content is happening all around us. What is user-generated content? This is any content, from tweets to blog posts, that people who aren’t directly in your brand and business create. How can you harness this boundless creativity and production in your communications strategies? People want to share stories and experiences with one another online. Our job as content marketers is to give them something good to talk about.

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