94% of Communicators think WHAT?

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded16 Nov 2021

Publisherfeeds.megaphone.fm

Handlerec:8695042

Show notes

The Muckrack State of PR Measurement Report has recently been released and the results are shocking. 94% of respondants say they measure success and results by the number of stories placed - but that is nowhere close to how you get the full story. Gini Dietrich talks about what you should be looking at instead on this week's episode of the Spin Sucks Podcast.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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