Gini Dietrich discusses the innovations, changes, and new opportunities in the podcasting space in this week’s Spin Sucks show. She outlines the pros and cons of micro- versus long podcasts. While most podcasts today are 10 minutes or longer, Gini points out that the length of your podcast depends on your audience’s preference, the type of content you’re creating and the amount of time you have to invest in planning, recording and post-production. Podcasts are almost all pull: listeners listen when they want to, usually while they’re doing other things. However, podcast listeners are loyal, and often have a listening schedule that you’re a part of. Podcasting is starting to attract serious investment, which indicates that it is being seen as an effective communications medium which has the potential to generate a lot of revenue. Smart businesses use podcasting as a part of their content strategy, generating value from their shows in multiple ways. In addition, podcasting can be an efficient way to generate owned media, and provide materials for shared media. You can also repurpose your podcast into many smaller pieces of content. Have Your Say What do you think about podcasting? Other than this one, what are your favorite shows? Have you thought about being a host or a guest yourself? Where do you need help? Let us know in the Spin Sucks community. Resources 2020 Communications Trends

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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