AI Comments Don’t Build Relationships

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded27 Jan 2026

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Show notes

We’ve been told the growth strategy is simple: comment a lot, get noticed, build relationships, and win customers. But when busy professionals outsource those comments to AI, engagement turns into performance—and buyers can tell. In this episode, Gini Dietrich shares the “trust math” behind why AI comments backfire, how they create reputation debt, and what to do instead.

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