An Integrated PESO Model That Executives Love

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded10 Jan 2023

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Handlerec:8694988

Show notes

On this week’s Spin Sucks podcast episode, Gini Dietrich is sharing a PESO Model™ primer: why you need it, why your communications program should evolve, how to measure it, and why executives love it.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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