The Spin Sucks community predicted AI would be the biggest trend in 2020. In today’s show, we look at how big AI is predicted to be, what it could do for communicators, and what we may need to be concerned about. AI can profitably scale activities that are proven to be effective for business, such as content personalization, market research, risk assessment, and customer communication. Forbes Insights and Quantcast research found that marketers who used AI increased sales by 52% and improved customer retention by 51%. In the near future, more companies will be using artificial intelligence for: Analytics enhancement Augmented customer relationship management Customer communications Risk assessment However, AI poses several concerns, including data bias, misinformation and transparency. We discuss all of this and more in today's show. Have Your Say What do you want robots to do in the future? What are you afraid of robots doing in the future? Tell us in the Spin Sucks community. Resources Communications Trends Lessons of 21st-Century Brands Modern Brands & AI Report How to Put AI in PR by Martin Waxman How to Spot Red Flags

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