Putting the PESO into your Sales Funnel

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded17 Jan 2023

Publisherfeeds.megaphone.fm

Handlerec:8694987

Show notes

Is sales enablement all there is to communications? You and I would say no, but a lot of executives, especially those with a sales background might be inclined to think so. In this week's episode of the Spin Sucks, Gini Dietrich is bridging that divide by talking about how the PESO model can be specifically applied to the buyers journey.

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