Remember: You're Playing a Long Game

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded28 Nov 2023

Publisherfeeds.megaphone.fm

Handlerec:8694946

Show notes

It can be easy to feel left out or offended when you're not included in media that your competitors are, but the answer isn't to throw a bunch of money at Earned Media (and it's certainly not the time the yell at your communications team!) - it's to remember you're building something that will take years to come into full effect, and your Owned Media should come first. Gini Dietrich is talking about how to set expectations for yourself and your clients on this week's episode of the Spin Sucks Podcast.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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