The Evolution and Elevation of the PESO Model©

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded22 Apr 2025

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Handlerec:8694878

Show notes

A lot has changed since the PESO Model© was first released in 2014 - marketing and communications have all seen massive change - but the model has been there through it. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing the evolution and elevation of the PESO Model, so that the marketing communications professionals who use it continue to be the best of the best in the industry.

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