The PESO Model® Was Built for This Moment

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded17 Mar 2026

Publisherfeeds.megaphone.fm

Handlerec:17060646

Show notes

The PESO Model® did not become less relevant because of AI—it became more necessary. In this episode, Gini Dietrich breaks down how AI exposed the flaws in disconnected marketing and why modern paid, earned, shared, and owned media must work as an integrated system. She also explains why certification matters for marketers who want to move from knowing the acronym to knowing how to run it.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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