The Visibility Engine: Owned and Earned Media

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded17 Feb 2026

Publisherfeeds.megaphone.fm

Handlerec:15947811

Show notes

In this episode, Gini Dietrich unpacks the visibility engine: Owned and Earned media working together. Owned is your home base—structured expertise built on defendable themes, repeatable authority anchors, and proof. Earned is credibility transfer—validation you can’t buy that makes your expertise easier to trust, repeat, and surface across the web (and in AI answers).

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