Turn Chaos into Order with The PESO Model©

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded24 Jun 2025

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Handlerec:8694869

Show notes

The expectations for marketing and communications teams are higher than ever, and old systems aren't going to cut it. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how the PESO Model© turns disconnected tactics into aligned strategy, vanity metrics into business results, and overwhelmed teams into confident, focused operators.

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