Who's Opening Your Pitch?

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded17 Aug 2021

Publisherfeeds.megaphone.fm

Handlerec:8695055

Show notes

If you're in PR you probably send pitches, and if you're a journalist, you probably get them! A recent survey from Propel says that "journalists are remarkably quick to open media pitches if interested..." Gini notes that it's more likely to be an email scanning service within the first 10 minutes after sending than a human being who can make a decision. Gini breaks down the reults of this survey and talks about how to tweak your strategy accordingly. https://www.propelmypr.com/blog/propel-media-barometer-q2-2021

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