Why Pharma Needs the PESO Model© Now

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded23 Sep 2025

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Show notes

Ten billion dollars in pharma advertising just got a whole lot less effective. With Trump’s new memo cracking down on DTC ads—TV, social, digital, influencers, even online pharmacies—your pipeline may be at risk. In this episode of the Spin Sucks Podcast, Gini Dietrich explains why disclosure-heavy ads will crush acquisition costs, how competitors are already shifting to PESO Model® strategies, and what you can do now to protect your market share. Don’t wait until your board or investors start asking questions. The brands that move today will be taking market share by March.

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