Mike Hummel is the Founder and CEO of 1% Labs, the company behind MPG, a clean sports fuel gummy designed to help athletes maintain focus, energy, and performance during long practices and competitions. A former seven-time school record holder at Texas A&M and a coach with more than 20 years of experience working with elite endurance athletes, Mike launched the company after seeing athletes consistently lose focus and performance as training sessions progressed.In this episode, Mike shares how his coaching background led him to identify a gap in the sports nutrition market and what he's learned building a consumer products company from the ground up. He discusses raising nearly $1 million in funding, validating products through grassroots tournament activations, and why listening to customers has shaped every stage of the business. Mike also offers practical advice for entrepreneurs selling to teams, clubs, and sports organizations, including the importance of leading with education, starting with pilot programs, and building credibility one relationship at a time.

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