Tanmay Patel is the Vice President of Business Data & Analytics for the Philadelphia Eagles. Tanmay has been with the organization for over a decade, and contributed to both Super Bowl championships in 2017 and 2024 as a front office executive, helping turn millions of fan interactions into insights that drive the organization’s business. In this episode of the Sports Business Leaders Podcast, Tanmay joins us to talk about how the Eagles use data and technology across fan engagement, sponsorships, ticketing, and the overall business of the team.We also cover how the Eagles’ approach to understanding and serving their fan base, the growing international reach of the franchise, and how data is helping create more valuable partnerships for brands.Tanmay also shares advice for companies looking to do business with professional sports teams, including why understanding team resources, proving ROI, and starting with a proof of concept can go a long way.

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