Mayer Reich has spent more than 20 years building companies across technology, fintech and digital media. His latest venture, Prosperity AI, is taking on a unique challenge: helping professional athletes better understand and manage their money.On this episode of the Sports Business Leaders Podcast, Mayer shares how Prosperity AI evolved from a consumer finance platform into a financial intelligence platform built for athletes, including tools around contract analysis, taxes, budgeting and long-term wealth management.We also discuss why athletes face such unique financial challenges, how NIL and entrepreneurship are changing the way athletes think about money, and the lessons Mayer has learned from building five startups.Mayer also shares his advice for entrepreneurs trying to break into sports, why listening to customers can completely change the direction of a company, and why relationships remain one of the most important parts of doing business in the industry.

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