Jordan Pink, Strategic Growth Lead, Sports at Tradable Bits, joins the Sports Business Leaders Podcast to discuss how professional sports organizations can better understand their fans and turn engagement into measurable revenue.Jordan shares his journey from working on the team side with the Vancouver Canucks organization to helping Tradable Bits work with teams, leagues, and venues around the world. He explains why first-party data has become so valuable, how connecting ticketing, merchandise, social, sponsorship, and engagement data can create a more complete picture of the fan, and why personalization is becoming increasingly important. The conversation also dives into selling technology to professional sports organizations. Jordan explains why companies should focus less on their technology and more on business outcomes like attendance, sponsorship value, fan loyalty, and revenue. He also shares why patience, trust, and a partnership mindset are critical to building long-term relationships with teams and leagues.

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