🎙Continuing focus on the Indian ecosystem in build up to the Indian Sports Biz & Tech Report, we present: Per Nohlert, CEO of 1080 MotionIn this conversation, Per discusses his journey and vision for the company, focusing on the innovative technology behind their products and the potential of the Indian sports market. He shares insights from his recent trip to India, highlighting the growing interest in sports technology and the willingness to invest in high-quality training equipment. Per also addresses challenges in the market, including price sensitivity and the need for education around their products. Looking ahead, he emphasizes the company's growth strategy and commitment to understanding customer needs in various regions.Takeaways:- Per Nohlert emphasizes the importance of understanding the Indian market.- 1080 Motion's technology disrupts traditional resistance training methods.- The company is focused on expanding into new sports and markets.- Per's recent trip to India revealed a strong interest in sports tech.- There is a growing willingness to invest in high-quality training equipment.- Price sensitivity in India was less of a concern than expected.- 1080 Motion aims to increase local production to reduce costs.- The company is committed to education and customer engagement.- Per highlights the importance of face-to-face interactions with customers.- The future looks promising for 1080 Motion in India and beyond.To learn more, visit:1080motion.comGet in touch with Per Nohlert at:www.linkedin.com/in/per-nohlert/?originalSubdomain=seHosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Download the 2024 Global Sports tech VC Report here:sportstechx.com/reports/gstvcr24Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech:https://newsletter.sportstechx.com/Chapters00:00 Introduction to 1080 Motion06:37 Exploring the Indian Market Potential12:39 Price Sensitivity and Market Dynamics in India19:05 Future Plans for 1080 Motion in India and Beyond

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