Interviewing Piyush Kumar, CEO of Rooter Rooter is India’s leading Game Streaming and eSports platform. The company is on a mission to provide a fair and inspiring platform to gaming content creators, helping them produce entertaining content that is unique to their personas while benefiting from monetizable opportunities for their efforts. At the same time, by building a rich and diverse content repository, driving effortless discovery, personalized recommendations, and convenient share-ability, the platform offers immersive community experiences for gaming enthusiasts to connect and bond over. With close to 50 mn downloads to date, Rooter is the No. 1 sports app on Google Playstore – a rank it retains since October 2020. Rooter has raised over USD 32 Mn in capital from a marque investor base and is playing a key role in driving India’s gaming creator economy. The company now envisions becoming India’s first unicorn in the game streaming space. To learn more, visit https://www.rooter.gg/ In this conversation, Piyush talks about his journey that began in advertising to then moving across various sectors in the corporate world to then starting Rooter in 2016. It was set up on the basis of a crystal clear objective - to bring like minded people together into one platform. He talks about how the drop in cost of data usage in India boosted the use of mobiles and online gaming and content consumption. He also highlights how the lockdown caused an unimaginable surge and growth around the gaming industry and by 2020 the Indian content marketing was at its peak. Piyush also deep dives into Rooter by numbers giving us in depth insights into the growth and trajectory. Hosted by Rohn Malhotra from SportsTechX - Data & Insights about SportsTech startups and the surrounding ecosystem.

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