Interviewing Aditya Dhruva, CEO & Co-Founder of Factoreal In this conversation, Aditya talks about starting off as a software engineer and moving through the ranks. He had a short stint as an entrepreneur trying to develop what is now Siri. While working for Tech Mahindra as the CTO, the long term expansion started off as an idea and tested for US and Europe markets. They found a strong footing in sports, with their first customer being the Jacksonville Jaguars. One led to the other and now sports teams now use factoreal for their own channel communications. Factoreal essentially solves three problems, integrating a tool for each communication channel, integrating the data for all the various platforms being used and producing a 360 degree understanding of customers in order to optimally engage them. Factoreal is an innovative and comprehensive fan engagement automation platform that caters to sports teams worldwide, assisting them in effectively engaging and monetizing their fan base. This all-in-one solution offers a range of powerful tools and features designed specifically for the sports industry. With Factoreal, sports teams can create personalised and interactive experiences for their fans, fostering a deeper connection and sense of loyalty. The platform enables teams to automate their marketing efforts, allowing them to efficiently manage and execute campaigns across various channels. To learn more, visit www.factoreal.com Hosted by Rohn Malhotra from SportsTechX - Data & Insights about SportsTech startups and the surrounding ecosystem.

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