🎙 This week on the SportsTech Allstars we have Francis Casado, Head of International Business Development at 3D Digital Venue. Francis and Rohn discuss the evolution of digital twins and virtual environments in the sports and entertainment industry. Francisco shares how 3D Digital Venue helps venues modernize and simplify venue mapping, enhance online ticket purchase flows, and improve event discovery for fans. They also discuss the revenue opportunities that digital twins can unlock, such as creating virtual experiences and engaging global audiences. Francisco highlights the importance of mobile technology and the shift towards digital consumption in the industry. He also mentions the company's plans for the future, including implementing AI and expanding their reach to more venues. Summary 3D Digital Venue helps venues modernize and simplify venue mapping, enhancing the online ticket purchase flow and improving event discovery for fans. Digital twins and virtual environments have become essential tools for venues to communicate and promote their spaces to fans and customers. There are revenue opportunities in creating virtual experiences and engaging global audiences through digital twins. The market for digital twins and virtual environments has evolved, with more sports entities and venues recognizing their value and adopting these technologies. The use of mobile technology and digital solutions in stadiums and venues is becoming increasingly important for enhancing the fan experience. To learn more, visit: https://3ddigitalvenue.com/ Get in touch with Francis Casado at: https://www.linkedin.com/in/franciscasado/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction 02:52 Origin Story 06:41 Evolution of Digital Twins in Sports Venues 09:33 Revenue Opportunities of Digital Twins 12:40 Market Maturity and Buyer Education 14:27 Trends in the Digitization of Venues; Role of AI 23:24 Future Plans 26:36 Favorite Sporting Moment

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